Applying game theory to mortgage framework by Abu Hasan, Abdul Shukur, Mohd. Azmi, Nurulhuda Firdaus, Sjarif, Nilam Nur Amir, Md. Sarkan, Haslina, Yahya, Yazriwati, Ya'acob, Suraya

“…To some, the retail banking market is considered an oligopoly. This is not healthy for a country's economy and its people because it is important for competition to thrive in the banking industry. …”
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The impacts of e-service quality and e-customer satisfaction on e-customer loyalty in internet banking by Ooi, Yun Leong, Zakuan, Norhayati, Md. Ariff, Mohd. Shoki, Ismail, Khalid

“…Internet banking is rapidly becoming one of the most popular services utilized in Malaysians retail banking customers. Building e-Loyalty is important for the commercial banks in Malaysia to stay competitive in internet banking market. …”

Customer loyalty toward internet banking in Nigeria by Ogiri, Ibrahim Aishatu

“…This is as a result of easy accessibility of information about banking activities which enable the customer to easily compare various banks product and thereby easily deflecting from one bank to another, resulting in diminishing customer loyalty. This results in retail banks continually working hard to make new innovations or improve their internet banking services in order to make their bank a better choice for customer as well as to retain them. …”
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