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An analysis of Malaysian political communication and its role in electoral process
Published 2017“…Therefore, the main focus of this paper is to discuss the elements and importance of political communication research in Malaysian political communication campaign by focusing on the aspects of creative execution, political information efficacy and sense making process and its impact on the choice of communication tools amongst Malaysian voters.…”
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Two sun over one firmament culture: a political-communication analysis on the contestation of Jakarta and Kuala Lumpur over “Indonesian Malay communities”
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Perceived influence of opposition political campaign materials on voters
Published 2017“…This article focuses on how political attitudes of voters are shaped and affected during election campaigns.The study is constructed on the third person effect paradigm that posits that negative messages will have a greater impact not on ‘me’ or ‘you’ but on ‘them’.Concurrently, perceived positive messages will have a greater influence on themselves compared to others, often referred to as the first-person effect or reversethird person effect (Duck, Terry & Hogg, 1995; Perloff 1999).The present study was undertaken to understand how political communication messages can have a positive effect on own party supporters while the same message can be perceived to be biased and partisan to opposing party supporters.The current study is grounded on the research done by Idid & Souket (2014) that investigated the effects of Malaysia’s largest political party, Barisan Nasional (BN) political communication literature on two Malaysian voter groups (BN voters and opposition voters), one of which regarded the message as partisan and the other as congenial.The present study attempts to investigate the effects of each of the opposition party political communication literature on two Malaysian voter groups (BN party supporters and the particular opposition party supporter).…”
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Satira politik: analisis internet Trolling di Malaysia
Published 2018“…Political satire is a form of political communication composed of various types. Lately, political satire via the Internet is thriving in Malaysia. …”
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Satira politik: analisis Internet trolling di Malaysia (political atire: analysis on the Internet trolling in Malaysia)
Published 2018“…Political satire is a form of political communication composed of various types. Lately, political satire via the Internet is thriving in Malaysia. …”
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Modelling the effect of access to information, political interest and policy satisfaction on youth online political participation in Malaysia
Published 2017“…Data was analyzed using Partial Least Squares - Structural Equation Modelling (PLS-SEM).The results of this study revealed there is a significant positive relationship between APIFT, PI and OPPFT, however PS was not significantly related to OPPFT.This shows that while PS does not lead to OPPFT among youths in Malaysia, APIFT and PI promotes OPPFT among this group.Consequently, access to information and political interest could be used to engender Malaysian youth’s participation in politics.Aside empirically adding to the growing body of knowledge on political participation, this study has implication both in terms of theory and practice in the field of political communication.…”
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Impak satira politik terhadap internet trolling di Malaysia
Published 2018“…The findings have found that political troll is a medium among the users to participate in political communication. Thus, theory of mobilization supported the research findings on the function of political troll that provides an indicator of users political knowledge. …”
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