The Buzzword ‘New Culture Movement’: Intellectual marketing strategies in China in the 1910s and 1920s by Forster, E

The global news challenge: Market strategies of international broadcasting organizations in developing countries by Geniets, A

Rediscovering the largest kiln site in the middle Yangtze River Valley: insights into Qingbai and grey-greenish ware production at Husi kiln site based on bulk chemical analysis by Li, Z, Doherty, C, Hein, A

“…Some key elements of the early Qingbai ware glaze from Husi resemble wares from Jingdezhen, suggesting a connection between the two sites; however, the glaze recipe for later wares found at Husi differ, indicating that its customer base and marketing strategy changed over time. Furthermore, the iron content of the grey-greenish ware from Husi is extraordinarily high, indicating a unique glaze recipe and production technology independent from Jingdezhen. …”

Skill development and youth aspirations in India by Nambiar, D

“…Youth aspirations are consciously heightened as a marketing strategy, to maximize enrollments into skill-training programmes. …”

Impact on species' online attention when named after celebrities by Blake, K, Anderson, SC, Gleave, A, Veríssimo, D

“…Celebrities may further influence the effectiveness of this marketing strategy, depending on their likability and connection to the species named after them. …”

The Political and Commercial Dynamics of Russia’s Gas Export Strategy by Henderson, J, Mitrova, T

“…In light of this, the paper also examines Gazprom’s evolving gas marketing strategy and asks whether the company is adapting to the changes in European regulation and legislation in a positive manner. …”

Playing with fire: an MNC’s inability to translate its market logic in a culturally complex exchange setting in rural India by Kay, E

“…At the micro-level, the partners did not come to a common understanding with the agents regarding the cultural challenges they faced marketing the stove. Moreover, the marketing strategy glossed over the multi-layered social relationships and culinary, behavioural, and religious practices that needed to be translated for the technology to meet the needs of consumers. …”

The conceptualisation and operationalisation of ‘marketing’ in public health research: a review of reviews focused on food marketing using principles from critical interpretive syn... by Forde, HF, Chavez-Ugalde, Y, Jones, RA, Garrott, K, Kotta, PA, Greaves, F, Targett, V, White, M, Adams, J

“…Our synthesising argument was that the understanding of integrated marketing appeared inconsistent across publications, such as by differences in use of underlying conceptual frameworks and in the application of terms such as marketing strategy and tactics.</p> <p><strong>Conclusions:</strong> Using our synthesising argument, we suggest ways to improve the future study of food marketing in public health research, for example by using in-depth case studies to understand the integrated operation and effect of multi-component marketing strategies. …”

Preface to the ICKEM 2017 conference proceedings by Korsunsky, A

“…It will be a golden opportunity for the students, researchers and engineers to interact with the experts and specialists to get their advice or consultation on technical matters, sales and marketing strategies.…”

The invention of the new culture movement in 1919 by Forster, E

“…I drive this point further by showing that, at the Movement’s very core, were practically-minded business and marketing strategies, deployed by numerous, lesser-known actors. …”

Costs and prices, corporate competitive strategies and regions by Clark, G

“…An analytical framework is used to understand the logic of restructuring from the vantage point of the competitive strategies of firms; how firms plan their market strategies given the nature and costs of production, market prices, and the temporal pattern of economic events. …”

Social networks and communication behaviour underlying smart home adoption in the UK by Vrain, E, Wilson, C

“…This research provides necessary insights into real early adopters, confirms the importance of focussing research on the often-neglected social elements of diffusion theory and helps identify marketing strategies and policy actions using social mechanisms to accelerate a low carbon transition.…”

Costs and prices, corporate competitive strategies and regions by Clark, G

“…An analytical framework is used to understand the logic of restructuring from the vantage point of the competitive strategies of firms; how firms plan their market strategies given the nature and costs of production, market prices, and the temporal pattern of economic events. …”

The employment relation and spatial division of labor: a hypothesis by Clark, G

“…Spatial concentration and agglomeration of production involving both skilled and unskilled workers may not be in the best interests of a firm because of their different labor market strategies related to their preferred employment relations.…”

The employment relation and spatial division of labor: a hypothesis by Clark, G

“…Spatial concentration and agglomeration of production involving both skilled and unskilled workers may not be in the best interests of a firm because of their different labor market strategies related to their preferred employment relations.…”

Greatness takes practice: On practice theory’s relevance to “Great Strategy” by Whittington, R

“…The paper also identifies parallel research traditions with which Strategy as Practice researchers might work more closely, for instance those associated with Design thinking, non-market strategy and institutional entrepreneurship and innovation. …”

Communication strategies in acute health care: evaluation within the context of infection prevention and control. by Edwards, R, Sevdalis, N, Vincent, C, Holmes, A

“…FINDINGS: The analysis covers verbal communications, standardization via guidelines, education and training, electronic communications and marketing strategies. Traditional communication channels have not been successful in changing and sustaining best practice in IPC, but newer approaches (electronic messages and marketing) also have pitfalls. …”

A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences by Reinoso Carvalho, F, Gunn, L, Molina, G, Narumi, T, Spence, C, Suzuki, Y, ter Horst, E, Wagemans, J

“…</p> <p>Companies looking to use sonic seasoning in marketing strategies, should therefore principally aim at intelligently classifying music based on the likely emotions that they can trigger in their customers (at least when thinking globally).…”

Assessing the associations between brand packaging and brand attributes using an indirect performance measure by Parise, C, Spence, C

“…Understanding the semantic associations driven by a given product is a key factor for developing effective marketing strategies, but a challenge for marketing research. …”

Learning organisations, lifelong learning and the mystery of the vanishing employers by Keep, E

“…The structural factors that explain this picture are outlined, including firms' product market strategies, the impact of the structure of the domestic market, the persistence of routinised forms of work organisation and job design, and the pressure for the maximisation of short-term profits. …”