Published 2017-05-01
“…The SPSS program was used and some descriptive statistic models were utilized (frequencies، different correlation coefficients)
The research found the following results:
1- There is a statistically significant influence between the role of the promotional mix’s tools and attracting
banks’ customers.
2- There is a statistically significant influence between advertising, public relations and publicity, sales promotion, personal selling, internet and interactive marketing and attracting
banks’ customers
3- There is a no statically significant influence between direct marketing and attracting
banks’ customers
4- Most of the studied customers believed that the promotional activities done by the
banks have a
big role in maintaining
banks’ name in the market.…”
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