Brand linguistics as a holistic perspective in the study of brand communication by Andreana Eftimova

“… The text discusses the need to introduce a «new» scientific discipline – brand linguistics, which integrates theoretical frameworks and research methods of language-related disciplines such as psycholinguistics, sociolinguistics and semiotics, in order to outline a new interdisciplinary perspective of brand management. …”
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THE ROLE OF MEDIA IN SHAPING PUBLIC PERCEPTION OF IMMIGRANTS by Željko Karabuva

“…In exploring the phenomenon of immigration we have used an interdisciplinary approach, combining qualitative and quantitative research methods, including socio-political and linguistic perspectives. …”
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Navigating the Hospitality Horizon: Current Trends and Strategies for Customer Attraction and Retention in the Hotel Industry by Lilyana Bardukova

“…Future studies should focus on expanding the sample for the restaurant industry as well as destinations. A set of research methods and approaches are used to achieve the goal and solve the tasks of the research, the most important of which are: theoretical analysis, comparative analysis. …”
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The novelties in the International Valuation Standards (IVS) and their relationship with the Bulgarian Valuation Standards (BVS) and appraisal practice by Ivo Kostov

“…The methodology used includes a historical approach, a systematic approach, a method of analysis and synthesis, and a method of induction and deduction. Empirical research methods applied are survey, observation, comparison and measurement, and statistical and descriptive methods of analysis. …”
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The currency board and the single European currency – the valuations in the accounting by Ivaylo Tonchev

“…The aim of the publication is to present opinions of prominent economists, politicians and researchers concerning the policy of introducing the euro in Bulgaria as the main monetary unit. The research method is content analysis of publications from specialized economic publications, from non-specialized publications, interviews of economists, politicians and businessmen. …”
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Effect of Guided Inquiry Based Instructional Model of Science Process Skills of Pre-Service Biology Teachers in Learning Invertebrate Zoology by Ageze Abza, Sutuma Edessa, Habtamu Wodaj

“…The purpose of the current study was to investigate the effects of guided inquiry-based instructional model on the science process skills of pre-service biology teachers (PBTs) invertebrate zoology learning. Research method was a mixed method approach. Design of the research was a quasi-experimental pre-test-intervention-post-test design. …”
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