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Cartography in Sports and Sports in Cartography
Published 2021-02-01“…Sport Mont…”
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Editorial: eSports and digitalization of sports
Published 2022-09-01Subjects: “…eSport…”
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Enhancement in sport, and enhancement outside sport
Published 2007“…Sport is one of the first areas in which enhancement has become commonplace. …”
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Analysis of community sports development based on the sports law for development through sports
Published 2022-12-01Subjects: “…Community sports…”
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AMERICAN SPORT AND THE SPORTS HEROES OF THE ROARING TWENTIES
Published 2014-04-01Subjects: “…Sport…”
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American Sport and the Sports Heroes of the Roaring Twenties
Published 2014-04-01Subjects: “…sport…”
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The specificity of sport: sporting exceptions in EU law
Published 2012-01-01Subjects: Get full text
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Sports-recreational activities within sports tourism
Published 2022-12-01Subjects: “…sports…”
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Bioethics of Sport – The Look Toward the Future of Sport
Published 2020-12-01Subjects: “…bioethics of sport, bio-medicine, biotechnology, bios or life, future of sport…”
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Internal Values of Sport and Bio-Technologized Sport
Published 2020-10-01Subjects: “…internal values of sport…”
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The Viewpoint of Sports Clubs’ Managers on Sports Marketing
Published 2022-01-01Subjects: Get full text
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Sports Coaching and Koni Bali's Leading Sports
Published 2023-06-01Subjects: “…featured sports…”
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Smart sport equipment: reshaping the sports landscape
Published 2018-10-01“…The biggest challenge, though, is the management of an overwhelming amount of data. Sports industry is no different. Sports is a reflection of the society. …”
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Guardians of the Hegemonic Structure of Sports? Women’s Sports as Perceived by Polish Female Sports Journalists
Published 2020-02-01Subjects: “…sports journalism…”
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Sports events tourism: The impact of online sports marketing in significance to sports consumer behaviour
Published 2012“…Sports events tourism is a major component of sports-related tourism in many countries worldwide.AS the sports events market is very competitive, the event organizers must be creative and possess entrepreneurial skills when marketing their sports events.Previous research revealed that the Internet has developed faster than any form of electronic technology or communication.The Internet has been found to be an effective way to create an image for products and services that can impact consumer behaviour while reinforcing satisfaction and loyalty.Purpose: This study focuses on the sports events tourism and the impact of online sports marketing by using the assimilation theory and the Sports Websites Acceptance Model (SWAM) in significance to sports consumer behaviour by using the Psychological Continuum Model (PCM) as the theoretical based.Methods: A self-administered questionnaire was designed and distributed to 160 respondents among active and passive sports tourists involved in the 2011 Monsoon Cup Terengganu.Convenience sampling was chosen as the research method in collecting data from targeted respondents.Results: The results reveal that both groups' active and passive sports tourists perceived or experienced a combination of advantages of online sports marketing, namely cheap and costless, customer service and access of information.Initially, the overall of 31 items of advantages were listed and item of the highest score was obtained from the chap and costless component when it is "reachable at public amenities', that means it could be reached at almost everywhere particularly at public areas and it is free.It was also identified that in terms of the challenges experienced by active and passive sports tourists in obtaining sports information from the online sports marketing is sports tourism websites did not consist of appropriate colours and audio visuals.This is significance to sports consumer behaviours in order to develop awareness and capture attention of one particular sports tourism events.In short, it leads event organizers to recognize that online sports marketing can should be the major tool of marketing process.Specifically, age and monthly family income do not influence the challenges experienced by active and passive sports events tourist.Conclusion: Analysing the impact of online sports marketing in significance to sports consumer behaviours provides the basis for further conceptual understanding of advantages and challenges of online sports marketing in the sports event tourism field.Besides, the information gathered gives sport tourism providers and policy makers the opportunity to expand their marketing strategy by fully utilizing on the Internet marketing in order to understand better the demand for sport events consumer in serving existing sport tourists, as well as attract new sport tourists.…”
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Sports participation in sport clubs, gyms or public spaces: How users of different sports settings differ in their motivations, goals, and sports frequency.
Published 2018-01-01“…BACKGROUND:To develop targeted policy strategies to increase sports participation, more insight is needed into the behavioural patterns and preferences of users of different club-organized (i.e., sports clubs) and non-club organized (i.e., gyms, health centres or swimming pools) or informal sports settings such as public spaces. …”
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A Study of the Trinity of School Sports, Social Sports, and Family Sports in the Context of Information Theory
Published 2024-01-01“…The ‘home, school, and society’ model can better promote the formation of adolescents’ sports awareness and ensure that they have strong physical fitness.…”
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Sports engineering to push forward sports industry in Malaysia
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Bulletin -
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Sports Medicine in Turkey and Turkish Journal of Sports Medicine
Published 2016-03-01Get full text
Article