Pembangunan Manusia by Dayat Hidayat

“…The threats are comprised of three forms: first, the transition state of local people toward democracy without reliable political structure and political figures; second, plural societies in terms of ethnics, race, languange and religion—this may trigger internal conflicts; and third, excessive political marketing – a local public figure may publicly be voted for his/her ”engineered appeals” not for his/her competence. …”
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Demokrasi, Pilkada Langsung Dan Kelangsungan Otonomi Daerah by Hendrikus Tri Wibawanto Gedeon

“…The threats are comprised of three forms: fisrt, the transition state of local people toward democracy without reliable political structure and political figures; second, plural societies in terms of ethnics, race, languange and religion—yhis may trigger internal conflict; and third, excessive political marketing – a local public figure may publicly be voted for his/her ”engineered appeals” not for his/her competence. …”
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Da’i (Muslim Preachers) Idols, Fatwas, and Political Constellations: Empirical Study of Millennial Generation Perspective by Fahrudin Fahrudin, Mohammad Rindu Fajar Islamy

“…The research results show several essential points, including; 1) There is an urgency in the need for da'wah studies in filling the pressure of problems faced by the millennial generation, 2) Communication style and material substance are more important than the intellectuality of a preacher, 3) In the context of certain fatwas, the Indonesian Ulema Council (MUI) is preferred to be used as a reference from their da'i idol, 4) In the context of choosing a leader, they prefer individual ijtihad to a public figure or institutional ijtihad, 5) Digital da'wah contributes significantly to character strengthening, 6) Da'wah themes vary according to the needs of listeners, and 7) characteristics of da'i idol including polite, wise, humble, broad-minded, moderate, good communication, akhlakul karimah…”
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Using Personal Branding Method to Improves Reproductive Health Knowledge among Youth Orphanage by Made Dwi Adnjani, Noveri Aisyaroh, Isna Hudaya

“…Improving self-branding skills was conducted by providing counseling on the importance of personal branding for a public figure as well as providing training to build personal branding through public speaking skills. …”
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Peningkatan Partisipasi dan Peran Aktif Masyarakat Dalam Pengembangan Usaha Tani Lahan Pekarangan di Desa Muntuk, Kecamatan Dlingo, Kabupaten Bantul, Yogyakarta by Sudrajat Sudrajat

“…Interview is conducted on public figures and civil society regardless to the participation on the counselling. …”
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Netnographic Analysis of Public Behavior on Ms Glow Product Advertisement by Evaliata Br. Sembiring, Windy Afriya

“…Some of the business strategies implemented: (1) keep interacting online with offline because not all targets can access only one channel; (2)cooperate with as many public figures as possible from micro, macro to mega public figures; (3)live broadcasting of talk show sessions through social media or partners because in this way it can reach a wider target; (4) present in every marketing channel, such as television, radio, print media, displaying billboards in the expansion area or even Videotron. …”
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ANALISIS BLIBLIOMETRIK: PENGARUH REPRESENTASI SUPREMESI KULIT PUTIH DAN TERPAAN IKLAN SCARLETT WHITENING TERHADAP PENERIMAAN INFORMASI OLEH REMAJA PEREMPUAN by Alifiah Mulia Wulandari, Totok Wahyu Abadi, Laila Nur Hidayati, Safira Ramadhani Putri, Febriayu Vina Kurniasari

“…Scarlett Whitening cooperates with a number of public figures such as influencers to several Korean celebrities. …”
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Hiperreality Political Communication, Pop Culture and First Time Voters: Content Analysis Tiktok @erick.thohir by Rahman Asri

“…Using a constructivist paradigm with content analysis methods and a qualitative approach, this study relates to Jean Baudrillard's (1994) thinking about the hyperreality of post content by Erick Thohir's campaign team with is themes or topics that are currently viral, trending topics on social media, expressions, choreography/dance by involving public figures, influencers, celebgrams, Youtubers, with direct, informal, and popular gimmick delivery to strengthen personal branding especially for beginner voters who are potential targets in the upcoming 2024 results of this study indicate that the campaign team for the presidential and vice-presidential candidates optimally by using popular culture idioms and gimmicks and forming (hyperreality) in the image of a figure that is presented as if in the 'real' world depicted in post content count. …”
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