Designing Visual Metaphors in Advertisements: by Ryosuke Takeuchi, Jue Wang

“…A visual metaphor is an advertising creative that can evoke cognitive elaboration and improve comprehension. …”
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A New Departure in Innovation Design: by Toshiharu Taura, Akira Tsumaya, Kaori Yamada

“…We also discuss creative thinking that contributes to qualitative innovation, and we conclude that creative thinking using synthesis, concept blending, a combination of product and situation, and a metaphor based on synthetic, creative thinking is effective for creation of qualitative innovation.…”
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