Sport Marketing by Junya Ishibuchi

“…The second objective is to provide an opportunity for researchers and practitioners in brand management to learn about methods and ideas for developing enthusiastic fans and building relationships with customers through sport marketing research. This special issue contains four excellent sport marketing articles.…”
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What is Sport Marketing? Consideration of the Specificity by Junya Fujimoto

Subjects: “…sport marketing…”
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Generational Cohort Analysis of Sports Spectators: by Tatsuru Nishio

“…The results of this study define the characteristics of each generation of fans and allow consideration of marketing strategies for sports spectating.…”
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Consumer Reactions to Negative Incidents in Sports Sponsorship: by Ayako Matsui

Subjects: “…sports marketing…”
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Fundamental study of cornering limit characteristics during braking and driving by Hideki SAKAI

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Enthusiastic Fandom: by Makoto Mizuno, Yukie Sano, Kazutoshi Sasahara

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Skill training system for rowing motion using integrated presentation of motion and muscle activation by Qi AN, Koushirou YANAI, Junki NAKAGAWA, Wen WEN, Hiroshi YAMAKAWA, Atsushi YAMASHITA, Hajime ASAMA

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Challenges of the WE League, the First Women’s Professional Football League: by Yoshihiro Oi

Subjects: “…professional sports league…”
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Dynamic analysis for the release point of the golf swing (Effect of acceleration pattern of down swing) by Zhiwei LI, Yoshio INOUE, Shunta KODAMA, Tao LIU, Kyoko SHIBATA

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Fundamental study of cornering limit characteristics of motorcycles during braking and driving by Hideki SAKAI

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Research on the putting training system via calibration of the sense of body position using the VR technology by Takaya SANO, Jyunya YODA, Sousuke NAKAMURA, Hideki HASHIMOTO

Subjects: “…sports performance…”
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Effect of surface design on drag properties of soccer balls by Kaito TADA, Masaki HIRATSUKA, Shinichiro ITO, Kazuya SEO

Subjects: “…sports…”
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Three-dimensional motion measurement of golf putter head and estimation of putting results by neural network by Tomoya YOSHIDA, Masaki HOKARI

Subjects: “…sports engineering…”
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Load condition identification of a gymnastics horizontal bar apparatus using the tension balance of four cables by Kenya OHTSUKA, Yasushi NIGORIKAWA, Yoshio AOKI, Naoki ARAKAWA

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A Structural Analysis of Loyalty in Professional Baseball: by Erika Tanaka

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Segmentation of Rugby Spectators: by Hirotaka Matsuoka, Taeahn Kang, Yukako Wada

Subjects: “…sport spectator…”
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Analysis of head-to-head impact in football with human finite element model considering pre-impact cervical muscle activation by Takahiro EINAGA, Hiroki SAKAKIMA, Asuka HATANO, Shotaro HARA, Shinsuke SAKAI, Satoshi IZUMI

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Dynamic analysis of wrist turn in golf swing (Discussion of mechanism by using modal analysis) by Yoshio INOUE, Tao LIU, Kyoko SHIBATA, Motomichi SONOBE

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Simulation analysis of the influence of the frame stiffness in racing bikes on pedaling movement by Fumito ITO, Kazunori HASE, Kazuo UCHIDA

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Measurement of rotational property for a baseball in flight with acceleration sensors by Hiroyuki NAGAOKA, Naoya OGINO, Kazuhiro TSUBOI, Shigeho NODA, Ryutaro HIMENO

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