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Relationships among sport-products self-congruence, product love, product trust, and purchase behavior of sports-for-all club members
Published 2020-03-01“…Methods A survey was conducted targetting 227, men & women in their twenties who are members of MTB, Tennis, Badminton, Golf in at the 8 in Seoul metropolitan area. For sampling method, convenience sampling method was used, while the questionnaire was self-administered. …”
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Policy Implications from the Korean Sports Services Industry Factual Survey: A Focus on the Comparison of Growth Potential by Business Type
Published 2023-12-01“…CONCLUSIONS Therefore, a policy for achieving regional balance for sports service industries concentrated in the metropolitan area and differentiation in regional sports service industries is necessary. …”
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The Relationship among Organizational Identification, Flow Experience, Intention to Continue Participation, and Recommendation Intention of Taekwon Gymnastics Participant
Published 2022-09-01“…METHODS In this study, data was collected from 313 teenagers participating in Taekwon gymnastics at Taekwondo gyms in the metropolitan area from September 10 to 24, 2021. A total of 267 questionnaires were selected as the final sample, and data analysis was conducted using SPSS 23.0 and AMOS 23.0. …”
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