Identidade, estilo de vida e consumo: uma análise conceitual de suas inter-relações a partir do multiculturalismo e da interculturalidade no campo de estudo da comunicação by João Renato de Souza Coelho Benazzi

“…Identity, lifestyle and consumption: a conceptual analisys of their inter relationship within the context of multiculturalism and interculturality in communication studies Abstract This essay discusses the relationship between the concept of identity, its expression through lifestyles in the contemporanity and relevant impacts in intercultural communication processes. The analysis focuses on the role that intercultural communication processes play in the construction of images of ourselves and others, and on the contemporary subject, marked by his reflectiveness, fragmentation and by his lifestyle. …”
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