DIGITAL MARKETING STRATEGY by M. D. Mogilko

“…This article presents economic concept of marketing strategy formation in dynamic environment of digital marketing. …”
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Essence of Internet Marketing strategies by T. D. Kolodnik

“…As a result of the analysis of scientific literature, different views on the explanation of Internet marketing strategies are noticed. The author believed that understanding the goals of these strategies would allow to comprehend their essence and understand the methods mastered on the application of complex technologies and services of the Internet. …”
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MARKETING STRATEGIES OF PHARMACEUTICAL ORGANIZATION by N. M. Sergeeva, E. V. Reprintseva

“…On the basis of the results received we have worked out the recommendations for the marketing strategies of PG promotion for the certain PO.…”
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ANTICRISIS MARKETING STRATEGY AS COMPANY’S STRATEGIC MAP by S. Yu. Kuznetsov

Subjects: “…turnaround marketing strategy…”
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THE IMPACT OF MARKETING STRATEGY ON COMPANY EFFICIENCY AND PROFITABILITY by Zhanna B. Musatova

“…PIMS model (Profit Impact on Marketing Strategy) is a prototype of target analysis of company factors. …”
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Higher School Marketing Strategy Formation: Classifying the Factors by N. K. Shemetova

“…In author’s opinion, the above classification of marketing strategy factors can be used as the system of values for educational service providers.…”
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MARKETING STRATEGIES AND TACTICS OF ADVERTISING PROJECTS FOR TOURISM COMPANIES by O. M. Tolmachev

“…The aim of the article is to study the features of the marketing strategies of advertising processes in the market of travel agencies and find directions of their improvement in current economic conditions.Article Objectives: To investigate the nature and content of the concept of "marketing strategy of advertising processes"; systematize criteria for the classification of the Company's strategy in the market of tourist services; analyze the features of advertising projects and identify promising directions for improving the marketing strategies.Methodology. …”
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Adapting Marketing Strategies of Smartphone Manufacturers to the Conditions of Parallel Imports by D. D. Axenov

“…In this article marketing strategies of smartphone manufacturers are investigated from the position of influence on the Russian market conditions. …”
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MARKETING STRATEGY OF THE UNIVERSITY: FORMATION AND ITS EFFECTIVENESS EVALUATION REALIZATION by Natalia К. Shemetova

“…The study is aimed at developing an algorithm of formation of university’s marketing strategy and the development of evaluating methods of its effectiveness realization. …”
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Development of the Effective Marketing Strategy of New Industrial Product Pricing by V. I. Pokhabov, D. G. Antipenko

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METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY by K. O. Dumbrays, E. A. Likhacheva

“…The article presents the necessity of off-line conversions tracking as well as its impact on company’s marketing strategy and the return of investments (ROI). …”
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Search engine optimization as a tool to increase the competitiveness of pharmaceutical companies in modern conditions by A. Zakharenko, S. Smagulova

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CONCEPTUAL STUDY OFRELEVANT SPECIFICS OF INTERNETMARKETING by Maria B. Ponyavina

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Digital Methods of Marketing Resources Distribution of a Scientific Organization by R. M. Kachalov, Yu. A. Sleptsova

“…In practice, the SO marketing strategy can be implemented by mean of social networks using, being created and developed an organization’s website, or joined multilateral platforms, etc.…”
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Prototyping is part of a marketing diversification on the market today by V. E. Gladkova, V. V. Zharikov, K. V. Gorodnichev

“…Based on the offers of market segmentation in two aspects - the choice of target market (within the entire industry or individual segments) and strategic advantage (uniqueness of the product or its price), we can distinguish the following types of marketing strategies: strategy for a mass marketing strategy targeted marketing strategy and marketing diversification or prototyping. …”
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CONSTRUCTION INDEX OF CONSUMER LOYALTY by D. V. Lisafyeva

“…The paper is devoted to questions of creation indexes of consumer loyalty as factor of formation effective marketing strategy of advance of production by the enterprises functioning in the conditions of the high competition.…”
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Omnichannel marketing and beacon technologies: experience and prospects in Europe by A. A. Sazonov, M. V. Sazonova

“…The article presents the main results obtained from the use of Omnichannel marketing strategy and Beacon technologies in the field of European trade, determines by the difference between multichannel and omnichannel marketing strategies. …”
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APPLYING OF MARKETING SCHEMES IN ELECTRONIC COMMERCE by E. L. Bragina, S. O. Volkova, A. V. Kolesnikov

“…This article is devoted to one of the main problems in marketing - development of marketing strategy for e-commerce in modern competitive conditions. …”
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CREATION OF A SUSTAINABLE BRAND AND SUPPORTING MARKETING IN THE ACTIVITIES OF A TOURISM ENTERPRISE by I. M. Pazemov

“…This article is devoted to the problems of marketing strategy and activities of a tourism enterprise. …”
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STRATEGIC MARKETING AND HUMAN SUBJECTIVITY by E.M. PETROVA

“…The concept of human subjectivity in the context of marketing strategy is presented as well.…”
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