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  1. 1

    FEATURES OF MARKETING ACTIVITIES IN THE SERVICE MARKET by Anastasiia Kovalenko, Yevhen Lisenyi, Daria Hrytsaienko

    Published 2023-07-01
    “…At the present stage, such types of marketing as traditional (external) marketing, internal marketing and interaction (relationship) marketing are used in the service sector. …”
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  2. 2

    ENTREPRENEURSHIP DEVELOPMENT STRATEGY IN GERMANY by Oleksandr Bondarenko

    Published 2022-07-01
    “…I determined that the reform of entrepreneurship in Germany had entered a new wave of development, taking into account not only its own history, but also general global trends and needs of the internal market. State programs to support start-up entrepreneurs to facilitate the establishment of their own business and the first steps for its development and scaling were considered. …”
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  3. 3

    CURRENT STATE AND INNOVATIVE DIRECTIONS OF PAYMENT SYSTEMS DEVELOPMENT IN UKRAINE by Yuliia Khudolii, Bohdan Taranets

    Published 2021-12-01
    “…In addition to the technological transformation of the payment systems themselves, these changes are transforming the requirements of users who want transfers to be faster, safer, and more reliable. On the international market, the processes of change began several years ago, now they have begun to take place in Ukraine as well. …”
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