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Factors affecting the decision to choose e-commerce platform of consumers: The difference between generation Y & Z
Published 2023-06-01“…The study used a combination of qualitative and quantitative research methods. The primary data was carried out through the survey method of sociology by questionnaire, collected 434 responses, and processed by SPSS 22 software. …”
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The Vietnamese tourists’ satisfaction with the quality of spiritual tourist services in Bac Lieu destination
Published 2023-04-01“…The current study employed research methods such as descriptive statistics, Exploratory Factor Analysis (EFA), and multiple linear regression. …”
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Panic buying behavior of consumers in Ho Chi Minh City during the Covid-19 pandemic
Published 2022-03-01“…During the research process, the team used quantitative research methods to design a scale and propose a theoretical research model linking the determinants of panic buying behavior, from that the analysis of their interrelationships. …”
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Innovation leadership style and employee’s affective commitment in government agencies in Ho Chi Minh City
Published 2023-02-01“…The research applied a quantitative research method. The survey was conducted through an online and offline questionnaire to 329 correspondents who are government officers. …”
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