Thinking about platforming with more traditional mediatization: Lessons from audiovisual analysis by Eric George, Justine Dorval, Edouard Germain

“…Our corpus is composed of the platforms of four companies that have developed activities on a vast international scale, Netflix (with its service of the same name), Amazon (Prime Video service), Disney (Disney+) and Apple (Apple TV+). Based on our corpus, it seems to us that some changes have been the result of firms’ activities, but that it is not as linear as it may appear at first sight. …”