SIMULATION OF THE INSURANCE COMPANY’S MARKETING STRATEGY by О. Klepikova

“…The article is devoted the development of marketing strategy of the insurance company with using of mathematical modeling of structures. …”
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IS THE WEBSITE MARKETING STRATEGY CORRELATED WITH THE COMPANIES OUTCOMES? EVIDENCE FROM ROMANIAN IT INDUSTRY by Constantinescu-Dobra Anca

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IMPLEMENTING NEW MARKETING STRATEGIES IN THE CONTEXT OF THE ONLINE ENVIRONMENT - ADVANTAGES, DISADVANTAGES, STATISTICS AND TRENDS by L. Dumitrescu, M. Fuciu, H. Gorski

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STUDY REGARDING THE CHARACTERISTICS OF THE BIHOR COUNTY COMPANIES’ WEBSITES by Ţarcă Naiana, Şule Anca

Subjects: “…website, virtual environment, design elements, marketing strategy…”
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How to Successfully Bring Innovative Product to Market (Features and Typology of Marketing Strategies) / Сущность и типология маркетинговых стратегий продвижения инновационных продуктов на рынок by Elizaveta S. Sokolova / Елизавета С. Соколова

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Wirtschaftsentwicklung in demographischen Schrumpfungsregionen – Unternehmerische Herausforderungen und Strategien am Beispiel von Oberfranken by Anke Matuschewski, Birgit Leick

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Predicting Order Cancellations for E-Commerce Domain: A Proposed Model Based on Retailing Experience by Kevser Şahinbaş

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A Research on the Demographic Reactions to the Usage of Essential Banking Services in Northern Cyprus(KKTC’de Temel Banka Hizmetlerine Yönelik Demografik Tepkiler Üzerine Bir Araşt... by Hüseyin ÖZDEŞER, Okan Veli ŞAFAKLI

“…Because of the cost efficiency of new financial services commercial banks should pursue an appropriate marketing strategy for keeping present customers and attracting new ones in order to be competitive. …”
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"Któż tam będzie wisiał?" – Bunt chłopski w miejskiej wyobraźni by Marcin Starnawski

“…The final section contains critical reflection on the album’s marketing strategy and reception with the key dissected categories being “rebellion” and “authenticity.” …”
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INTERNAL ENVIRONMENT ANALYSIS TECHNIQUES by Caescu Stefan Claudiu, Popescu Andrei, Ploesteanu Mara Gabriela

“…The study of the internal environment must answer all resource related questions, solve all resource management issues and represents the first step in drawing up the marketing strategy. Research Methodology The present paper accomplished a documentary study of the main techniques used for the analysis of the internal environment. …”
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Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty by Mehmet Gökerik

“…The findings of this study are particularly important in today's marketing understanding, where the importance of digital marketing strategies is increasing, and consumer scepticism is frequently observed. …”
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Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri(Guerilla Marketing And Some Examples in Applications) by Sinan NARDALI

“…Companies try to reach private worlds of consumers and give them memorable experience with their brands by guerrilla marketing strategies.…”
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O nazwach handlowych polskich miodów pitnych – między tradycją a nowoczesnością by Rafał Mazur

“…The analysis of the motivation of the collected onyms made it possible for the author to highlight two marketing strategies used in the promotion of mead. On the one hand, a large group of names presents honey as a traditional alcohol with a long history. …”
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Reklamlarda Kullanılan Marka Kişilik Arketiplerinin Göstergebilimsel Analizi(Semiotic Analysis of Brand Personality Archetypes Used in the Commercials) by Volkan YAKIN, Canan AY, Mehmet YAKIN

“…With this aim, the study first conceptualizes what these personality archetypes are and then analyses ten most successful global airline companies' commercials to show how each of them integrated these archetypes into their marketing strategies. The article analyses the commercial of one of these companies in detail through a semiotic analysis and then summarizes findings related to the other companies. …”
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Travel blogging between personal staging and commercial alignment – a conceptual framework by Nora Winsky, Julia Dickow

“…By using close and wide readings, it is demonstrated how playing the role of connoisseur of a tourist city and online friend (personal staging) enables bloggers to establish a profitable travel blog and be effective with their marketing strategies (commercial alignment). A case study of travel blogs relating to Barcelona serves as an illustrative example and confirms the suitability of this conceptual approach.…”
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Reinventing Representations of “Local” Identity and Culture by Seraina Hürlemann

“…Rather than reducing the reinvention process to marketing strategies or official development plans, the article shows that it may in fact reflect deeper social tendencies and is not only limited to the changing demands of visitors. …”
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Competition Law Aspects of Amazon’s Business Model by Ratislav Funta

“…Digitisation is changing not only our society but also markets, strategies and busi- ness models, which has increased competition in many markets. …”
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Transformation der Mediensysteme in fragilen Staaten am Fallbeispiel Afghanistan by Kefa Hamidi

“…Daraus wird die These entwickelt, dass die „Power to the market“-Strategie im Mediensektor der fragilen Staaten zwar eine Vielzahl an Medientiteln, aber selten qualitative Medienvielfalt hervorbringt. …”
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Sicherstellung der Arzneimittelversorgung durch den pharmazeutischen Großhandel by Cosima Bauer MA, Prof. Dr. rer. pol. Uwe May

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THE ROLE OF ARTIFICIAL INTELLIGENCE IN CONTENT CREATION AND CHECKING ITS EFFECTIVENESS IN THE GOOGLE ADS ADVERTISING SYSTEM by Zoltán SOMOSI

“…In order for companies to achieve the largest possible market share, they can use various digital marketing strategies. They are distinguished according to different methods. …”
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