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The effectiveness of a positively vs. negatively valenced PSA against sexually transmitted diseases – evidence from an experimental study
Published 2020-10-01“…This study examines the effects of positive compared to negative appeals in persuasive health communication about sexually transmitted diseases (STDs). The theoretical background draws on the Extended Parallel Process Model, which is mainly used to ex- plain the processing of negative appeals (fear) in these contexts. …”
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“Problematic” Sexual Behaviors: Clinical and Legal Aspects
Published 2022-04-01“…Among the few issues which in this area still manage to overcome an evident generalized resistance of patients to treating the subject and which can be the purpose of further study, beyond the sexual dysfunctions caused by drugs and the greater risk of contracting sexually transmitted diseases (STDs) we have focused in our bibliographical research on problematic sexual behaviors (PSBs). …”
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