Exemplifying Business Opportunities for Improving Data Quality From Corporate Household Research by Madnick, Stuart, Wang, Richard, Chettayar, Krishna, Dravis, Frank, Funk, James, Katz-Haas, Raïssa, Lee, Cindy, Lee, Yang, Xian, Xiang, Bhansali, Sumit

“…This paper is intended to form a foundation for further research to systematically investigate, capture, and build a body of corporate householding knowledge across diverse business applications.…”
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Classifying Spending Behavior using Socio-Mobile Data by Singh, Vivek Kumar, Freeman, Laura, Lepri, Bruno, Pentland, Alex Paul

“…Using a data set involving 52 adults (26 couples) living in a community for over a year, we find that social behavior measured via face-to-face interaction, call, and SMS logs, can be used to predict the spending behavior for couples in terms of their propensity to explore diverse businesses, become loyal customers, and overspend. …”
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