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Brand relevance : making competitors irrelevant /
Published c201“…Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. …”
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Model-based guidelines for automotive electronic systems software development
Published 2015Get full text
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Carbon footprint measurement and analysis of a multi-modal logistics network
Published 2014Get full text
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