The Effect of Marketing Mix on Brand Profitability with an Emphasis on Khoshkpak Brand Equity in Retailers of Tehran by Saied Ahmadi, Naser Yazdani, Fatemeh Kazemi

“…Managers can use the supplier image to promote a public figure who has a positive image in the community as a brand ambassador. …”
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The Analytical Study of the Influence of Kamal al-Din Bihzad's Works on Reza Abbasi's Paintings by fatemeh shahkolahi, Raza Afhami

“…First, all figures were categorized based on their topic, then their proportions were measured based on the length of each head, and in the next step, the position and the way the figures had been arranged in the works were evaluated.This study shows that Bihzad's influence on the thematic diversity of the figures in Reza Abbasi's works is limited to public figures. It is possible to assume that the sudden change in his behavior and temperament in the second period of his artistic life, in which non-courtly tendencies were at a very high level, laid the groundwork for Reza Abbasi's tendency to select and draw public figures from Bihzad's works. …”
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The Study of Mikhail Bakhtin's Concept of Polyphony and Dialogism in Reza Abbasi's Paintings by fatemeh shahkolahi, Asghar Fahimifar

“…After that, the highest number of polyphonic images is related to the first period of his artistic activity (20%), and the number of images in the second period is as low as possible (0%).Reza Abbasi's goal in creating polyphonic images and juxtaposing court figures with public figures has been to express opposition to the government and the dominant power. …”
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Explain and analyze the advertising strategy in reconstructing the mental image of tourists by Hala Youssef, Bahman Hajipour, Gholamhossain Khorshidi, Mohammad Reza Hamidizadeh

“…On the other hand, inviting public figures, communicating with foreign tourism companies, and having an agent in foreign countries can be used to promote the destination's image abroad too. …”
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