An analysis of different levels of architectural space’s cognitive effects on brain activities in distinct periods: Using neuroscience by mahbubeh zamani, mehran kheirollahi, mohammad javad asghari ebrahim abad, hasan rezaee, farzaneh vafaee

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Studying the users’ information-seeking behavior by recording brain waves activity with Electroencephalography method: A systematic Review by Elmira Khanlarkhani, Mahdieh Mirzabeigi, Hajar Sotudeh, Masoud Fazilat-Pour, Mohammad Nami

“…Despite the novelty in methodologies, User behavior study based on brain activity during information-seeking stages has become popular among information science researchers. …”
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The effectiveness of sports brand advertising on electroencephalographic changes and customers purchasing decision in neuromarketing by houriyeh dehghanpouri, fatemeh abdavi

“…The results showed different frequencies of brain activity before, during and after viewing the advertising in people interested and uninterested. …”
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Recognition of Consumer Preferences from EEG Signals Using Discrete Wavelet Transformation, Lempel-Ziv Complexity, and Deep Neural Network by Seyyed Abed Hosseini Hosseini

“…In this study, the effect of advertising on the brain activity of consumers was investigated by analyzing EEG signals. …”
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