Identifying the Determining Components of Value of Influencer Marketing for Businesses with Content Analysis by Morteza Movaghar, Zahra Kazemi Saraskanrood

“…Influencers create identities by communicating personal experiences that combine photos, videos, and activities (Sokolova & Kefi, 2020). Similarly, it should be noted that followers actively participate in the construction and legitimization of influencers' identities because they follow them, interact with them, defend and support them (Tafesse & Wood, 2021). …”
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