Commercialiser la mort : les stratégies marketing du fast-food américain Heart Attack Grill et leurs visées by Elodie Martin

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Communiquer sur le patrimoine naturel. Discours de presse locale dans les Ramières de la Drôme, Rhône-Alpes (1981-2008) by Émeline Comby, Yves-François Le Lay

“…Animals and plants were used, corresponding to a marketing strategy. The choice of emblems reveals the transformation of a protected area focused on endangered species into a place of a local development. …”
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MILESTONES IN THE EVOLUTION OF CULTURAL MARKETING AND CURRENT CHALLENGES by Elena-Lavinia (PĂTRAȘCU) CIUCULESCU, Florin-Alexandru LUCA

“…Monitoring these phenomena and adapting marketing strategies to confront the effects of major changes is crucial to the survival and development of cultural entities.…”
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Génétique en ligne : déterritorialisation des régulations de santé publique et formes de développement commercial by Pascal Ducournau, Claire Beaudevin

“…On one hand, the article describes the tests and the advertisement and marketing strategies used by the companies (we made an inventory of about 40); on the other hand, it discusses the entanglement of these strategies with the global context of “healthism” and emphasis put on individuals’ empowerment regarding health decisions — “individualized biopolitics”. …”
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Slow, but fast : le discours de la slow life au cœur d’Ōsaka, l’éloge de la lenteur au service d’une stratégie d’attractivité métropolitaine ? by Sophie Buhnik

“…Recent studies in social sciences have been critical towards slow life movements in their various forms (Deléage, 2014): urban marketing strategies can easily divert their reappraisal of a decelerated lifestyle – and the range of good practices it entails – from their original intention, so that they may be conducive to making a more fragmented city. …”
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Méditations sur le « Paradoxe Pulp » : Pal, la Paramount et les pulps de SF by Jay P. Telotte

“…The articles, however, would reveal a level of irony in this industry strategy, for while they initially sought to stress the scientific and technological accuracy to be found in these films, they—in concert with the films themselves and other marketing strategies—would also increasingly suggest a kind of pulpiness in the films. …”
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Conception de soutenabilité de l’habitation : étude des discours de 4 organisations promouvant la géonef (earthship) by Guillaume Lessard

“…While non-profits have a non-orthodox attitude towards the earthships design principles and mostly see it as a tool to achieve their mission, private business that have a commercial interest in the concept are more invested in its discursive framing. Using green marketing strategies, they notably overstate its performance and adaptability and downplay its limitations, a situation which could explain why the earthship is popular in inhospitable climates such as in Quebec. …”
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