The effect of gamification on the intention of engagement and the attitude towards a brand by Mahdi Dehghani Soltani, Maryam Mesbahi, Sara Sheibani

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Assessing the Attitude towards Buying Counterfeit Goods and the Desire to Buy from Gray Market by Akbar Bahmani, Hossein Balochi

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The Impact of International Marketing Strategies on Export Performance by Reza Rezaee

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Success drivers of new product development in knowledge-based companies by NoorMohammad Yaghoubi, Masoud Dehghani, Abdolnaser Derakhshan, Negin Ghiyasi, Malihe Omidvar

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The impact of firm level factors and labor level factors on the performance of small businesses by Mehdi Rasouli Ghahroudi, Elahe Seyedi, Adel Azar

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The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking by Mohammad Faryabi, Saeideh Azizkhah Alanagh

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Explain export performance with export commitment by Hashem Aghazadeh, Zohreh Rahimi Ghonghani, Hossin Balochi

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Presenting the Model of Exporting Clusters through International Entrepreneurship Approach by Sohrab Rahmani, Hassan Esmailpour, Abdollah Naami

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The mediating role of the insurance company reputation in the relationship of satisfaction and trust with the loyalty and advisory advertising of the insured by Hashem Aghazadeh, Dariush Tahmasebi Aghbelaghi

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Performance Evaluation by Sustainability Balanced Score Card with FANP by Elnaz Moradi, Akbar Alemtabriz, Mostafa Zandieh

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National Reputation: Concepts, Challenges and Approaches by Saeid Najm Roshan, Mohammad Mahmoudi Maymand

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Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model by Zahra Valipouri, Sayyed Mehdi Jalali, Bita Tabrizian

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Designing a model for the consumer loyalty based on the antecedents of consumer perceived innovativeness with an emphasis on functional-cognitive and affective-experiential approac... by Soheila Khoddami, Bhare Osanlou, Hadis Alsadat Moshashaei

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The Relationship between Lifestyle and Purchasing of the Newly-Built Flat by Mohammad Reza Karimi Alavijeh, Mostafa Afsharnejad

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Classification of the herbal medicine market from the perspective of customer health and appropriate strategies by Azita Sherej Sharifi, Ghasem Ali Bazaee, Seyed Abbas Heydari

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New products Development based on customer relationship management and entrepreneurial orientation by Seyyed Jafar Zonoozi, Parisa Ghahremanpour

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Developing a model for the boycotting of buying foreign products by considering the mediating role of consumer animosity by Mohammad Reza Fallah, Hossein Moeini, Mina Shahabi Nejad

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Consumers’ Value Orientation and their Tendency for Purchase Behavior by Yalda Rahmati Ghofrani, Mohammad Taleghani, Ebrahim Chirani

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Customizing Capability and Competitive Advantage: The mediating role of Innovativeness Service Offering by Fatemeh , Bayat, Behrooz Ghlichlee, Akbar Alam Tabriz

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Designing a Model to Manage the Experience of Banking Service Customers by Ebrahim Heshmati, Hamid Reza Saeednia, Ali Badie Zadeh

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