Rebranding Britain: Cool Britannia, the Millennium Dome and the 2012 Olympics by Charlotte Werther

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IS THE REPRESENTATION OF FEMALE ATHLETES IN THE SERBIAN MEDIA GENDER BALANCED? REPORTS FROM THE 2012 OLYMPIC GAMES by Danijela Živković, Nebojša Ranđelović, Ljubica Milanović, Anđela Đošić, Ana Lilić, Kristina Mladenović

“…The aim of this paper was to present an analysis of media coverage of athletes during the 2012 London Olympics, to determine whether there is a difference in media coverage between male and female athletes and possibly differences in ideological gender modeling in sport. …”
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Wireless at the “Connected Games”: How the London 2012 Olympic and Paralympic Games Utilized the Latest Wi-Fi Technology by Peter Leonhardt

“… The London 2012 Olympic and Paraolympic Games drew together tens of thousands of people in the form of athletes, organisers, media, VIPs, public and many more groups and individuals. …”
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“Everyone was looking at you smiling”: East London residents' experiences of the 2012 Olympics and its legacy on the social determinants of health by Thompson, C, Lewis, DJ, Greenhalgh, T, Smith, NR, Fahy, AE, Cummins, S

“…This qualitative study explored how hosting of the London 2012 Games impacted upon the way East London residents perceived and experienced the social determinants of health in their local neighbourhood. …”

Can the London 2012 Olympics 'inspire a generation' to do more physical or sporting activities? An overview of systematic reviews. by Mahtani, K, Protheroe, J, Slight, S, Demarzo, M, Blakeman, T, Barton, C, Brijnath, B, Roberts, N

BREEAM and the Code for Sustainable Homes on the London 2012 olympic park : lessons from the Velodrome, Aquatics Centre and the Olympic and Paralympic Village / by Paterson, Neil, Robinson, Adam, Brylewski, Robin

Changing mega-events’ spatial strategies and cultural policy: scaling down, spacing out, and assembling organizations in the cases of London and Milan by Zachary M. Jones, Stefano Di Vita, Davide Ponzini

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The effects of the London 2012 Olympics and related urban regeneration on physical and mental health: the ORiEL mixed-methods evaluation of a natural experiment by Steven Cummins, Charlotte Clark, Daniel Lewis, Neil Smith, Claire Thompson, Melanie Smuk, Stephen Stansfeld, Stephanie Taylor, Amanda Fahy, Trish Greenhalgh, Sandra Eldridge

“…Intervention: The London 2012 Olympic and Paralympic Games, and urban regeneration primarily associated with the redevelopment of the Olympic Park for legacy use. …”
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The effects of the London 2012 Olympics and related urban regeneration on physical and mental health: the ORiEL mixed-methods evaluation of a natural experiment by Cummins, S, Clark, C, Lewis, D, Smith, N, Thompson, C, Smuk, M, Stansfeld, S, Taylor, S, Fahy, A, Greenhalgh, T, Eldridge, S

“…We found limited evidence that the London 2012 Olympic and Paralympic Games had a positive effect on adolescent or parental physical activity, mental health or well-being.…”

Advances in sports nutrition, exercise and medicine: Olympic issues, the legacy and beyond by Carmont Mike

“…<p>Abstract</p> <p>In the run up to the London 2012 Olympics, this editorial introduces the cross-journal article collection Advances in Sports Nutrition, Exercise and Medicine <url>http://www.biomedcentral.com/series/asnem</url></p>…”
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Understanding sports fans' motivations by text mining #ChongWeiOurHero by Goh, Sherwin Si Win

“…These categories are similar to those found in the study by Kee et al. (2016) which studied the motivations of Lee’s supporters in a similar setting at the 2012 Olympics, but through traditional content analysis methods. …”
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Soft Power and the 2022 World Cup in Qatar: Learning from Experiences of Past Mega-Sporting Event Hosts by Mehran Haghirian, Paulino Robles-Gil

“…The cases include China (Beijing 2008 Olympics), South Africa (2010 World Cup), United Kingdom (London 2012 Olympics), Brazil (2014 World Cup and Rio de Janeiro 2016 Olympics), Russia (Sochi 2014 Winter Olympics, and 2018 World Cup), and Japan (Tokyo 2020 Olympics). …”
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Olympics: Improving the Competition Strategy in Each Skill Technique of Elite Swimmers for the 400 meters Freestyle by Waristra Tyo Nirwansyah, Bayu Agung Pramono, Gigih Siantoro, Muhammad, I Dewa Made Aryananda Wijaya Kusuma, Muhammad Kharis Fajar, Mohamad Rozi bin Yacob

“…This occurred at the Tokyo 2021 and Rio de Janeiro 2016 Olympics, while at the London 2012 Olympics, swimmers accelerated their speed only at ST1. …”
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PRIVATE GAMES / by James Patterson, author 619115, Sullivan, Mark, author 505729

“…As Private works with the 2012 Olympic Games organizing committee in London, Sir Denton Marshall--a key member of the committee--is found decapitated in his garden. …”

“Insular hobbits”? Englishness, Euroscepticism and the Brexit vote in Jonathan Coe’s Middle England (2018) by Guillaume Clément

“…Among other factors, Coe’s satire draws our attention to contemporary representations of Britishness in media and popular culture, for instance in the London 2012 Olympic games’ opening ceremony, with its quite stereotypical, anglocentric portrayal of national identity. …”
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Image Based Stroke-Rate Detection System for Swim Race Analysis by Heather Driscoll, Chris Hudson, Marcus Dunn, John Kelley

“…Test images from video footage of a women’s 200 m medley race recorded at the 2012 Olympic Games, was segmented into regions of interest (ROI) consisting of individual lanes. …”
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Bioethics and the risk regulation of ‘frontier research’: the case of gene therapy by Lezaun, J

“…These issues are introduced and discussed through a fascinating and diverse set of topics, including myxomatosis, the 2012 Olympic Games, gene therapy and the recent financial crisis. …”

Branding Stratford: Social Representation and the Re-making of Place

“…Part of the vast process of the urban regeneration of East London prompted by London 2012 Olympic Games, Westfield is a massive complex of luxury shops, restaurants, bars and five star hotels. …”
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Planning mega-event legacies: uncomfortable knowledge for host cities by Stewart, A, Rayner, S

“…This research draws on interviews from people involved in six different mega-events and illustrates the challenges of addressing legacy with a variety of examples, including a detailed look at the London 2012 Olympic Games’ legacy negotiations regarding the use of the Olympic Stadium to gain insight into how legacy opportunities are developed. …”

Planning mega-event legacies: uncomfortable knowledge for host cities by Stewart, A, Rayner, S

“…This research draws on interviews from people involved in six different mega-events and illustrates the challenges of addressing legacy with a variety of examples, including a detailed look at the London 2012 Olympic Games’ legacy negotiations regarding the use of the Olympic Stadium to gain insight into how legacy opportunities are developed. …”