North Korea at London 2012 : beyond the glory of medals by Ong, Suan Ee

“…North Korea put on a good show at the London 2012 Summer Olympics, finishing 20th in the overall medal tally and breaking a world record in the process. …”
Get full text
Get full text

Beyond the Alternative Complex. The London Urban Food Strategy and Neoliberal Governance by Agnese Cretella

“…This paper questions the nature of the LFS in relation to the introduction of the sustainable development dogma in London urban governance from the early 2000s to the recent 2012 Summer Olympics, declared as the “greenest games ever”. …”
Get full text

Queen Elizabeth Olympic Park: an assessment of the 2012 London Games Legacies by Simona Azzali

Subjects: Get full text

The paradoxical marketing of sports equipment brands. [El marketing paradójico de las marcas de material deportivo]. by José A. Martínez

“…For example, Nike global sales were to $21 billion in 2011, (Cendrowski, 2012); Under Armour spent $205.4 million on marketing in 2012 (Lambert, 2013) and Nike $2.4 billion in 2011 (Cendrowski, 2012); The football teams Real Madrid and Barcelona get an average of $49 million a year from Adidas and $43 million from Nike, respectively (Ozanian, 2012); and Adidas paid $130 million to become the official sportswear provider of London 2012 summer Olympics (Anderson, 2013).…”
Get full text

Curved characteristics best suited for Growth rates, Relative strength and Performance Time of female Olympic weightlifters by Khaled Ebada

“…The study Applied on a sample of 88 female lifter participants in weightlifting competitions at the 2012 Summer Olympics in London, Where the average age of 25.61± 3.68 years, length 160.18 ± 6.27 cm, weight 67.04 ± 14.33 kg and BMI 25.78 ± 3.99 kg.…”
Get full text

Building an artifact : an Olympic archery venue for Williamsburg, NYC by Braddock, William Jonathan, 1977-

Get full text

Madrid 2012 project evaluation under a market perspective: An exploration of possibilities and opportunities for improvement by RICARDO GIMENO NOGUÉS, RUTH MATEOS DE CABO

Subjects: Get full text

Legacy, sustainability and Olympism: crafting urban outcomes at London 2012 by Gold, Margaret, Gold, John Robert

“…The latter part of the paper illustrates these ideas with regard to the London 2012 Summer Olympic and Paralympic Games. It analyses the ‘One Planet Games’ concept, how this was developed for the bid, and how it was subsequently put into practice, commenting particularly on the carbon footprint, the creation of the Olympic Park (as sustainable legacy) and the promotion of sustainable living. …”
Get full text

Dominant discourses framing the reuse of industrial heritage in the context of mega-events: a relationship matrix approach by Florence Graezer Bideau, Huishu Deng, Helena Roux

“…This matrix enables us to compare and analyse the Shanghai 2010 World Expo and the London 2012 Summer Olympic Games as illustrative case studies. …”
Get full text

Flexible stadium design in the context of Olympics and Post-Olympics usage by Beacham, Oliver (Oliver Edward)

Get full text

Creating games worth bidding for by Cain, Robert A.(Robert Alva)

Get full text

Analysis of shots in relation to the outcome in elite women's water polo matches. [Análisis de los lanzamientos en función del resultado en partidos de waterpolo femenino de élite]... by Cristina Menescardi, Antonio Tessitore, Isaac Estevan, Giancarlo Condello, Corrado Lupo

“…Twenty-four official matches footage [2012 Summer Olympic Games, n=8; 2013 FINA World League, n=8 and 2014 FINA World League, n=8] were obtained and analysed. …”
Get full text