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    Brand image, cultural events and loyalty in mobile industry by Thelma Valéria Rocha, Natália Hara Katayama, Christophe Fabien Fuhrer, Thereza Cherubini

    Published 2013-05-01
    Subjects: “…Estratégia de Marketing. Ações Culturais. Imagem de Marca. Lealdade.…”
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    Article
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