Analysing the anticipate of Microsoft’s acquisition on Activision Blizzard by Mi Xingyu

“…This research applies the marketing mix theory to analyses the topic of Microsoft’s acquisition of Activision Blizzard in a rapidly evolving technological society. …”
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Business models and strategies in the video game industry : an analysis of Activision-Blizzard and Electronic Arts by Lee, Ruri

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Analysis on the Share Price and Forecasting Calculation Data of Activision Blizzard, Inc. Based on SWOT-Model by Zhang Jiahao

“…The result shows that based on the current development of the game industry environment and the same companies in the game industry, Activision Blizzard will have a steady increase in profits in the future. …”
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Challenges in moderating disruptive player behavior in online competitive action games by Rafal Kocielnik, Zhuofang Li, Claudia Kann, Deshawn Sambrano, Jacob Morrier, Mitchell Linegar, Carly Taylor, Min Kim, Nabiha Naqvie, Feri Soltani, Arman Dehpanah, Grant Cahill, Animashree Anandkumar, R. Michael Alvarez, R. Michael Alvarez

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Competition in the Gaming Industry: Blizzard’s Strategic Layout, Risks, and Prospect by Chen Yixuan

“…This paper analyses the strategic intentions and risks of Microsoft’s acquisition of Activision Blizzard, and puts forward forward-looking suggestions based on the concept of metacomes. …”
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Le bruit des controverses vidéoludiques : entre infobésité et mobilisation politique en réseaux by Michael Perret, Esteban Giner

“…This article provides a longitudinal analysis of situations related to the video game industry and deemed sufficiently “problematic” to be covered by the media, from the first controversy surrounding the content of the game Death Race (Exidy, 1976) to the toxic work environment cases that have shaken triple A studios such as Ubisoft in 2020 and Activision-Blizzard-King in 2021. First, the article clarifies what is meant by the term “videogame controversy” as it applies to the nearly 300 occurrences recorded over the past 50 years, and how some of these situations participate in the circulation of certain controversies over time. …”
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Prolonging the Magic: The political economy of the 7th generation console game by David B. Nieborg

“…The popular Call of Duty series of first person shooters serves as case study to demonstrate how game publisher Activision Blizzard not only formalized and institutionalized the annualization of the serialization strategy, the publisher also upped the ante in terms of post-launch content, theorized as "branched serialization". …”
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