FEATURES OF CONSUMER BEHAVIOR IN THE SPORTING GOODS MARKET by M. A. Volkova

“…The above-described oligopoly consists of Adidas, Nike, Puma and Reebok. The article examines the models of consumer behavior in the conditions of formed market competition. …”
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Construire des « irréversibilités ». by Ola Söderström

“…L’homme qui parle est habillé d’un short Adidas et de parures de cérémonie. En arrière-fond, une longue maison avec un avant-toit fait de palmes tressées, à l’abri duquel se tiennent quelques personnes apparemment peu concernées par les palabres du premier plan. …”
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APPLICATION OF ROBOTIC TECHNOLOGY IN THE FASHION INDUSTRY by N. Yu. Barkova

“…The functioning of the robotic Adidas Speedfactory and some other factories that use in the production process of manufacturing goods of the fashion industry robotic systems, has been studied. …”
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The effectiveness of sports brand advertising on electroencephalographic changes and customers purchasing decision in neuromarketing by houriyeh dehghanpouri, fatemeh abdavi

“…In this study are discussed “Adidas sports brand advertising” as independent variable in this study, “Brainwave activity” and “purchasing decision” as the dependent variable. …”
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PRACTICE OF USING MANUFACTURING OUTSOURCING AND POSSIBLE SUPPLY CHAINS TRANSFORMATION IN THE FASHION INDUSTRY by N. Yu. Barkova

“…The functioning of the «fast «digital factories of Adidas «Speedfactory» and «Faberlic» company has been analysed, which use digital technologies in the production process of manufacturing goods in the fashion industry and are aimed at the maximum reduction of the inventory fulfillment cycle in the fashion industry.…”
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Brand Loyalty in Sportswear in Iran by Rahil Khoei

“…Aaker, 1997), such as Sincerity, Excitement ,Competence, Sophistication and Ruggedness for 8 kind of sportswear brands such as Adidas, Nike, Puma, Reebok, Fila, Levi’s, Umbro, Sauconey.…”
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Effects of Soccer Cleats Worn vs Lower Extremity Injuries in the English Premier League by Sterling DeShazo BS, Sabrina M. Pescatore Sc.M, BS, William M. Weiss MD MSc FRCSC FAANA FAAOS

“…When considering specific cleat models, there were significantly higher odds of a player sustaining a lower extremity injury in Nike Mercurial (OR=1.256, p=0.007), Adidas X (OR=1.622, p=0.008), Nike Phantom GT (OR=0.924, p=0.018), Adidas Predator (OR=1.290, p=0.030), and Nike Tiempo (OR=0.714, p=0.048). …”
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Los deportistas de élite como embajadores de marca en Chile : análisis de la estrategia de comunicación en redes sociales de las nuevas generaciones en deportes minoritarios by Sebastián De Ferrari, Beatriz Feijoo, Juan José Guerrero

“…We employed the Delphi Scientific method with seven referents of the sportive world of Chile with different professional vocations (four national athletes, sport manager, marketing agent of Adidas Chile, sportive journalist) to generate a discussion about the communicative strategy from diverse perspectives. …”
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Anisotropic deformation for local shape control by Matteo Colaianni, Christian Siegl, Jochen Süßmuth, Frank Bauer, Günther Greiner

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Analysis of Semiotic Found in Football Shoes Advertisements by I Wayan Restu Widiarta, I Dewa Ayu Devi Maharani Santika, Desak Putu Eka Pratiwi

“…The data sources from this study were taken from the Official Account of Nike, Puma, and Adidas. This study used the descriptive qualitative method. …”
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ANALYSIS OF MOTIVATIONAL SIGNS OF CLOTHING STORE NAMES (based on emporonyms of Abakan) by T. A. Kadolo

“…E.g., the determinat sign «clothes / wear» is implemented in the clothing store names as the marker of category («Women’s Clothes / Ladies’ Wear»), identification of the type of clothes in the emporonym («Headwear / Hatter’s»), can be transferred to the signboard of the brand of clothing manufacturer or provisioner («Adidas»). We also discovered the dominant motivational signs of clothing stores names, not caused by the determinant sings, such as: «lokum» («Ankara»), personifying motivational sign («Tamara»), the archetype «Beautiful lady» («Lady»), the expected positive outcome («Elegant»).…”
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The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks by Amir Khanlari, Sahra Zamanian

“…The purpose of this study was to find a logical relationship between brand loyalty on the one hand and participation in electronic word of mouth on social networks and self-identification through brands (Adidas in present study) on the other hand. Also the model of this study explains this process. …”
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An experimental investigation of shape memory sock-shoes by Lee, Rayner Zheng Xian

“…Functionality and comfort are the upmost priority when it comes to selection, therefore footwear companies like Adidas, Sketchers have been trying to improve current footwear designs to improve their footwear sales. …”
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International marketing strategies for Chinese brands in Southeast Asian Markets : a case study on Li-Ning Group. by Chng, Cai Jie., Chang, Jin Jen., Zhou, Mavis Enyi.

“…The triangulation framework was used to analyse the information and it is consolidated into three perspectives: the Li-Ning Company, its Customers and its Competitors (Nike and Adidas). The framework is supported by the primary data collected through multiple techniques including interview, focus groups and a series of observational studies.…”
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KAPASITAS PRODUKSI TAS : STUDI KASUS DI PERUSAHAAN KOREA, PT. KOMITRANDO EMPORIO, YOGYAKARTA (BULAN FEBRUARI-MARET 2013) by , BUNGA WAHYU KARTIKASARI, , Yuni Wahid Asrori., S.S.,M.A.

“…KomitrandoEmporio got order from Adidas Company in Vietnam. The common problem that sometimes occurred was the lacks of maximum numbers of bag production which could result in delays of providing product.…”

PROSES REKRUTMEN DAN SELEKSI KARYAWAN DI PT. KOMITRANDO EMPORIO YOGYAKARTA by , RISWARI AFIFAH, , Fitri Achiriani, S.S.

“…Komitrando Emporio is an international scale company which manufactures Adidas branded bags in Yogyakarta. This graduating paper is arranged through study literature by reviewing the books that are relevant to the topic, collecting data from the company, and conducting interview with the company staffs. …”

METODE PENGEMBANGAN DAN PELATIHAN KARYAWAN DI PERUSAHAAN KOREA (PT KOMITRANDO EMPORIO YOGYAKARTA) by , NOVIA ALDAMAS, , Supriadianto, S.S.,M.A

“…This company is dealing with manufacture in Internasional scale which produces Adidas Branded Bag in Yogyakarta. The methods of this study are data collection from company and interview with companyâ��s staffs. …”

Impact of exercise footwear features on middle-aged and older adults' lower limb muscle activity during gait by Monoharan, Vivek

“…Among the footwear types compared, Adidas Adipure Trainer™ minimalist-type exhibited the most significant difference in all age groups. …”
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A Social Media Mining and Ensemble Learning Model: Application to Luxury and Fast Fashion Brands by Yulin Chen

“…The sample includes luxury fashion brands (Chanel, Hermès, and Louis Vuitton) and fast fashion brands (Adidas, Nike, and Zara). Using a web crawler, a total of 21,670 posts made from 2011 to 2019 are obtained. …”
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Georgia’s political brand in the European Union: building the political product and the political brand by Katarzyna Skiert-Andrzejuk

“…We live in a world full of brands, where the names, symbols, and logos of big corporations, such as McDonald’s, Adidas, and Coca-Cola are extremely recognizable. …”
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