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Cultural superstitions and the price endings used in Chinese advertising
Published 2013Get full text
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Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception
Published 2017Get full text
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Knowledge acquisition and performance of international joint ventures in the transition economy of Vietnam
Published 2013Get full text
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Impact of culture on the pursuit of beauty : evidence from five countries
Published 2020Get full text
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Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore
Published 2015Get full text
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Marketers’ Boon in Cyberspace: The Anticybersquatting Consumer Protection Act
Published 2015Get full text
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A Comparative Study of Chinese and International Famous Brands -- Taking Tiffany&Co. and Chow Tai Seng as Examples
Published 2023-01-01“…According to the definition of brand by the American Marketing Association: “A brand is a name, term, logo, symbol or design, or a combination of them. …”
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(De)marketing to Manage Consumer Quality Inferences
Published 2014Get full text
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