New strategies in higher education marketing / by Hayes, Thomas J., 1953-

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Marketing research : a quarterly business management publication of the American Marketing Association

Auditing markets, products, and marketing plans / by 312026 Parmerlee, David, American Marketing Association

Customer message management : increasing marketing's impact on selling / by 442898 Riesterer, Tim, Emo, Diane, American Marketing Association

The marketer's guide to successful package design / by 429539 Meyers, Herbert M., Lubliner, Murray J., American Marketing Association

Managing global accounts : nine critical factors for a world-class program / by 389277 Capon, Noel, Potter, Dave, 1942-, Schindler, Fred, American Marketing Association

Marketing scales handbook : a compilation of multi-item measures for consumer behaviour and advertising 1998 - 2001 by Bruner, Gordon C., 1954-, Hensel, Paul J., James, Karen E.

Cultural superstitions and the price endings used in Chinese advertising by Simmons, Lee C., Schindler, Robert M.

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Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception by Anderson, Eric T., Simester, Duncan

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Knowledge acquisition and performance of international joint ventures in the transition economy of Vietnam by Tsang, Eric W. K., Nguyen, Duc Tri, Erramilli, Murali Krishna

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Impact of culture on the pursuit of beauty : evidence from five countries by Madan, Shilpa, Basu, Shankha, Ng, Sharon, Lim, Elison Ai Ching

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Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore by Williams, Jerome D., Lan, Luh Luh, Lwin, May Oo

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Does knowledge base compatibility help or hurt knowledge sharing between suppliers in coopetition? The role of customer participation by Ho, Hillbun Dixon, Ganesan, Shankar

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Marketers’ Boon in Cyberspace: The Anticybersquatting Consumer Protection Act by Walsh, Michael G., Lan, Luh Luh, Lwin, May Oo, Williams, Jerome D.

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A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality by Malhotra, Naresh K., Bolton, Ruth N., Agarwal, James

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A thematic exploration of digital, social media, and mobile marketing research's evolution from 2000 to 2015 and an agenda for future research by Stephen, A, Lamberton, C

A Comparative Study of Chinese and International Famous Brands -- Taking Tiffany&Co. and Chow Tai Seng as Examples by Li Jin, Meng Yingtong, Wang Mengmeng

“…According to the definition of brand by the American Marketing Association: “A brand is a name, term, logo, symbol or design, or a combination of them. …”
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Harbingers of Failure by Anderson, Eric, Lin, Song, Simester, Duncan, Tucker, Catherine Elizabeth

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(De)marketing to Manage Consumer Quality Inferences by Zhang, Juanjuan, Miklos-Thal, Jeanine

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Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions by Bart, Y, Stephen, A, Sarvary, M