The CW Arrowverse and myth-making, or the commodification of transmedia franchising by Charles Joseph

“…One of the key elements which has supported this shift was the development of the Arrowverse, a shared narrative space based on DC-inspired original series which provided the network with a fertile groundwork to build upon. …”
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Prägnanzwahrnehmung bei exemplarischen Leitmotiven des Serienuniversums „CW‘s Arrowverse“ – Zwei kognitionspsychologische Studien by Marietta Ungerer, Anna Wolf

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