The limit to behavioral inertia and the power of default in voluntary contribution games by Liu, Jia, Riyanto, Yohanes Eko

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Overcoming Choice Inertia through Social Interaction—An Agent-Based Study of Mobile Subscription Decision by Barsha Saha, Miguel Martínez-García, Sharad Nath Bhattacharya, Rohit Joshi

Subjects: “…consumer behavior (inertia)…”
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