Parasocial Relationships and the Formation of Hyperreality in the BTS World Game by Jasmine Alya Pramesthi

“…One of them is the BTS World game released by Big Hit Entertainment to promote the K-Pop idol group, BTS. …”
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Korean-English language translational action of K-Pop social media content: a case study on Bangtan Sonyeondan’s (BTS) official twitter by Aznur Aisyah

“…It was aimed at analysing translation progress occurring in social media, namely the Twitter account, where communication discourse activities actively occurred. Big Hit Entertainment’s Twitter account (@BigHitEnt) was selected as the primary data sample because of the outstanding reputation of Bangtan Sonyeondan (BTS), a K-Pop idol group under the company’s label, in terms of social media engagement. …”
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