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    RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES by Simona BALASESCU, Marius BALASESCU

    Published 2008-01-01
    “…The present paper focuses on the issue of using marketing instruments(concepts, policies, strategies, research etc.) in commerce companies inBrasov. The research is about identifying the marketing instruments that areused in the activity of the commerce companies in Brasov and it underlinesthe peculiarities of marketing in commerce companies. …”
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