The effect of brand trust, brand image, brand perceived value, brand reputation and brand experience on brand loyalty by Amran Harun, Abdul Wahid Mohd Kassim, Rosle Mohidin, Norhusna Ahmad Nizam, Wong, Li Ting

“…In this era full of advance technology, there is variety of laptops brand had produced. The laptops are produced in either high or poor quality with branded. …”
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Brands and branding geographies / by Pike, Andy, 1968-

Subjects: “…Branding (Marketing)…”

Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah by Juniarty Siahaan, Thalia Nevita Marchelin, Cynthia Anna Wijayanti

Subjects: “…brand personality…”
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Young consumers’ insights on brand equity: effects of brand association, brand loyalty, brand awareness, and brand image by Jumiati Sasmita, Norazah Mohd Suki

“…The purpose of this paper is to examine the effects of brand association, brand loyalty, brand awareness, and brand image on brand equity among young consumers. …”
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The Effect of Brand Trust and Brand Identity on Brand Evangelism by Hossein Balochi, Tahmoreth Hasangholi Pour, Morteza Maleki Min Bashe Razgah, Mohammad Ali Siah Sarani kojori

Subjects: “…brand evangelism…”
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The influence of brand image and brand personality on brand loyalty by Mabkhot, Hashed Ahmed, Md. Salleh, Salniza, Shaari, Hasnizam

“…Several studies in the field of branding management, customer behavior have mentioned that there are variables related to affect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image and brand personality. …”
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The effect of brand personality on brand equity for SMEs brand by Mat Daud, Suhaini, Abd Ghani, Noor Hasmini, Abdullah, Sahadah

“…Thus, it is imperative for companies to increase their competitiveness level in the market. In the strategic brand management literature, little attention has been paid to investigating the impact of brand personality on brand equity. …”
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The influences of brand image and brand personality on brand loyalty by Mabkhot, Hashed Ahmed, Md. Salleh, Salniza, Shaari, Hasnizam

“…Several studies in the field of branding management, customer behaviour have mentioned that there are variables related to effect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image and brand personality.Even if any, they have reported conflicting findings.This paper proposes to examine the relationship between brand image and brand personality on brand loyalty.…”
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Brands and Conditions of Being Brands by Remzi GEMCİ, Gamze GÜLŞEN, F. Müge KABASAKAL

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The Influence of Brand Image and Brand Performance on the Brand Loyalty Uniqlo by Damar Adi Yudhistira, Muchsin Saggaf Shihab

Subjects: “…Brand Image, Brand Performance, Brand Loyalty…”
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Impact of Differentiated Customer Service, Brand Trust, Brand Commitment, and Brand Salience on Brand Advocacy by Muhammad Hassan, Arslan Rafi, Syed Sibtain Kazmi

“…Results show that Brand Love moderates the relationship among Differentiated Customer Service, brand salience, and Brand Advocacy but there is an insignificant moderating impact was found between brand commitment and brand advocacy. …”
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Impact of Differentiated Customer Service, Brand Trust, Brand Commitment, and Brand Salience on Brand Advocacy by Muhammad Hassan, Arslan Rafi, Syed Sibtain Kazmi

“…Results show that Brand Love moderates the relationship among Differentiated Customer Service, brand salience, and Brand Advocacy but there is an insignificant moderating impact was found between brand commitment and brand advocacy. …”
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Impact of Differentiated Customer Service, Brand Trust, Brand Commitment, and Brand Salience on Brand Advocacy by Muhammad Hassan, Arslan Rafi, Syed Sibtain Kazmi

Subjects: “…brand advocacy…”
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Impact of Differentiated Customer Service, Brand Trust, Brand Commitment, and Brand Salience on Brand Advocacy by Muhammad Hassan, Arslan Rafi, Syed Sibtain Kazmi

“…Results show that Brand Love moderates the relationship among Differentiated Customer Service, brand salience, and Brand Advocacy but there is an insignificant moderating impact was found between brand commitment and brand advocacy. …”
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Classic branding and new perspectives : moving from brand as reference to brand as personality to brand as icon. by Chua, Matthew Han Ming.

“…In this study, consumer behavioral explanations are sought to support the conceptual soundness and benefits of the Goodyear model to brand managers. Two separate sub-studies are undertaken, corresponding to two different stages of the Goodyear model.…”
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The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study by Ahmad Mabkhot, Hashed, Hasnizam Shaari, Salniza Md. Salleh

“…The objective of this study is to investigate the relationships between brand image (BI), brand personality (BP), and brand loyalty (BL) of local automobile brands in Malaysia and determine the mediating effects of brand trust (BT) on the relationships between brand personality (BP) and brand loyalty. …”
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The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study by Mabkhot, Hashed Ahmed, Shaari, Hasnizam, Md Salleh, Salniza

“…The objective of this study is to investigate the relationships between brand image (BI), brand personality (BP), and brand loyalty (BL) of local automobile brands in Malaysia and determine the mediating effects of brand trust (BT) on the relationships between brand personality (BP) and brand loyalty.This study was carried out because only a few studies have examined the influence of brand image, brand personality, and brand trust on brand loyalty.The Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed in the data analysis.The findings revealed significant relationships between brand image and brand loyalty.However, this study did not find any significant relationships between brand personality and brand loyalty.In addition, brand trust is found to mediate the relationships between brand personality and brand loyalty, and brand trust does not mediate the relationships between brand image and brand loyalty.The study concludes with a discussion on the contributions, limitations as well as suggestions for future research.…”
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The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study by Mabkhot, Hashed Ahmad, Shaari, Hasnizam, Md. Salleh, Salniza

“…The objective of this study is to investigate the relationships between brand image (BI), brand personality (BP), and brand loyalty (BL) of local automobile brands in Malaysia and determine the mediating effects of brand trust (BT) on the relationships between brand personality (BP) and brand loyalty.This study was carried out because only a few studies have examined the influence of brand image, brand personality, and brand trust on brand loyalty.The Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed in the data analysis.The findings revealed significant relationships between brand image and brand loyalty.However, this study did not find any significant relationships between brand personality and brand loyalty.In addition, brand trust is found to mediate the relationships between brand personality and brand loyalty, and brand trust does not mediate the relationships between brand image and brand loyalty.The study concludes with a discussion on the contributions, limitations as well as suggestions for future research.…”
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Brand Fidelity Millennial Generation on Halal Cosmetic Brand Through Brand Experience and Brand Trust: The Role of Brand Love as Mediation by Murti Wijayanti, Dewi Sri Woelandari Pantjolo Giningroem, Novita Wahyu Setyawati

Subjects: “…brand experience…”
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How to improve brand image: The role of customer attitude, brand familiarity, brand awareness, and brand extension by Yazid Yazid, Helmidhia Kawiryan

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