PRODUCT BRAND IDENTITY – A FACTOR OF SUCCESSFUL MARKET POSITIONING OF A BRAND by Branislav Lijović

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Temporary identification style of urban areas by Koshkin Dmitry, Kudryasheva Elena, Khafizov Rafik, Salyakhutdinov Rishat, Ibragimova Ainaz

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Kajian Semiotika Maskot City Branding Kota Malang Pada Media Official Website OSIDANJI.COM by muhammad Daniel Septian

Subjects: “…mascot, brand identity, city branding…”
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Storytelling Advertising Investment Profits in Marketing: From the Perspective of Consumers’ Purchase Intention by Meng-Chuan Tsai

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Strategi Pengembangan Brand Identity dalam Industri Fashion Brand HIRKA Shoes by Putri Bela Islami, Edwin Rizal, Slamet Mulyana

Subjects: “…Pengembangan Brand, Brand Identity, Fashion, Produk…”
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The digital marking tools and its reflection on furniture industry by Ahmed Abd El-Azim, Diaaeldin Tantawy, Hussain Kamel elnabawy

Subjects: “…e-marketing; digital marketing; brand identity…”
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MARKETING URBAN DESTINATIONS THROUGH FESTIVALS by Lina Georgieva ANASTASSOVA, Atanas LUIZOV

Subjects: “…brand identity extension, cognitive and affective attitude components…”
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Designing a brand identity model in the football industry by Siavash Khodaparast, Bisotoon Azizi, Vahid Bakhshalipour

Subjects: “…brand identity…”
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Aspectos de inovação e de redes que afetam a imagem da marca: o caso Harley-Davidson e Buell by Celso Augusto Rimoli, Léo Eduardo Pastori Noronha, Francisco Antonio Serralvo

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The Impact of Brand-Oriented Strategy on Brand Performance with Emphasis on Brand Identity Intervention by Shima Mashhadi Ramazan, Naser yazdani

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Brand identity generation by using music in advertising Águila, Club Colombia and Pilsen beers by Andrés Felipe Alzate Ortiz, Diana Zoraida Osorno López

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The role of Fashion Photography in Fashion Design field by Doha El Demedash, Rasha Wagdy, Alaa Hassan

Subjects: “…fashion photography; catalogue; lookbook; brand identity; style…”
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Designing and explaining Digital marketing model in Iran's medical tourism industry by seyed mohsen lotfi ashtiani, lila andervazh, Ebrahim Albo naeimi

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Designing a clothing brand identity model for women: Qualitative content analysis by masoud ghorbani dolatabadi, Shahnaz nayebzadeh, seyyed hasan hatami nasab, rahim zare

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Análisis y evolución histórica de los nombres de marcas de zapatillas deportivas. [Analysis and historical evolution of the names of sport footwear brands]. by José A. Martínez, Jorge Muñoz

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Expectations of Students Towards The Didactic Staff as Factors Conditioning the Improvement of The University’s Relational Capital by Adamska Małgorzata

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Exploring the impact of rebranding on stakeholders: a case study of Hotel Management School NHL Stenden by Anna Spenkelink, Rodney Westerlaken, Javed Suleri

Subjects: “…brand identity…”
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Strengthening Brand Identity: Embracing Local Wisdom through Character Education Management by Istianatul Hasanah, Hefniy Hefniy, Abdul Wahid Zaini

Subjects: “…brand identity, communication dynamics, pesantren, community perception…”
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THE ROLE OF TOURISM IN THE COUNTRY BRAND CONSOLIDATION OF ARGENTINA by Echeverri Cañas, Lina María, Estay-Niculcar, Christian A.

Subjects: “…Brand Identity…”
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From Linguistic Landscape to Semiotic Assemblages in a Local Market by Enikő Biró

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