The Authenticity Of Brand And The Agroindustrial Cooperatives Of Paraná by Ronaldo Jose Seramim, Marcio Nakayama Miura

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Place Brand Authenticity in Social Media Interaction: a Postmodern Perspective by Bintang Handayani, Maximiliano E Korstanje

Subjects: “…place brand authenticity…”
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The Effect of Brand Authenticity on Brand Love, Brand Attitude, and Brand Trust in Uniqlo Product Consumers by Nuravira Biruwintari, Aflit Nuryulia Praswati

Subjects: “…Brand Authenticity…”
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eSports’ Event Sponsorship: Sponsor’s Brand Authenticity, Brand Equity and Purchase Intention by Lucas Ribeiro da Silva, Victor Manoel Cunha de Almeida

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The Role of Destination Brand Love in Mediating Destination Brand Authenticity on Destination Loyalty by Nasrul Nasrul, Nursaban Rommy, Indri Hapsari, La Pande Jurumai, Astil Harli Roslan

Subjects: “…destination brand authenticity, destination brand love, destination loyalty…”
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Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment by Leonaviciute Agne, Seinauskiene Beata, Mascinskiene Jurate, Jeseviciute-Ufartiene Laima

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FROM PERCEPTION TO LOYALTY: EXPLORING THE IMPACT OF PERCEIVED BRAND AUTHENTICITY ON CONTINUOUS PURCHASE INTENTION by Juwita Djaruma, Keni Keni

Subjects: “…perceived brand authenticity…”
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Sport Brand Authenticity: Scale Development and Validation by Jekyung Lee, Joonho Kang

Subjects: “…brand authenticity…”
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The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity by Hee-Eun Han, Ge-Qi Cui, Chang-Hyun Jin

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The Relationship of Brand Marketing Communication and Brand Authenticity by Wan Soraya Abdul Ghani, Nurul Atiqah Amalina Azman, Norhidayah Mohd Rashid, Abdul Hamid Abdul Halim

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Perceived Brand Authenticity as the Answer to Global Crises by Magdalena Grębosz-Krawczyk

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A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior by Khatereh Pourasadollahi, Hamidreza Saeednia, Zahra Alipour Darvishi

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Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image by Neo Ligaraba, Joy Cheng, Nompumelelo Fortunate Ndungwane, Brighton Nyagadza

Subjects: “…Brand authenticity…”
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Development of the Brand Authenticity Scale for Professional Sport Teams by Seunghwan Lee

Subjects: “…brand authenticity…”
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Historical Wines of Portugal: The Classification, Consumer Associations and Marketing Implications by Ana Isabel de Almeida Costa, Carla Marano-Marcolini, Manuel Malfeito-Ferreira, Virgílio Loureiro

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The Effect of Brand Internationalization Strategy on Domestic Consumers’ Purchase Intention: Configuration Analysis Based on Brand Authenticity Perspective by Shaoqing Zhang, Yue Fang, Yuan Zhang, Sihong Zhang

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The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands - by Hui Sun, You-Yu Dai, Su-Sung Jeon, Rok Lee, Hongyun Wang, Xing Shi, Long Sun, Yan Wang

Subjects: “…Brand authenticity…”
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Crafting Inconspicuous Luxury Brands Through Brand Authenticity in China by Zhiyan Wu

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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty by Fan-Lu Lin, Te-Hsing Ku

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Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect by Mehdi Khademi Gerashi, Setare Mohammadian

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