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FEMINISM IN ‘AFTER 11’ AN ADVERTISIMENT OF BUKALAPAK
Published 2020-09-01“…Kesimpulan dari penelitian ini menunjukan bahwa ada ideologi feminisme yang ingin dibawa oleh Bukalapak melalui media iklan dalam film AFTER 11, bahwa perempuan saat ini dapat beraktifitas sebebas-bebasnya tanpa perlu khawatir dan mampu berperan ganda dalam memenuhi kebutuhan anaknya, selain itu juga Bukalapak ingin mendobrak stereotip menjadi pengusaha harus dengan modal yang besar dan biasanya hal ini hanya dapat dilakukan oleh kaum kapitalis, namun dengan Bukalapak, UKM atau individu, ataupun hanya seorang ibu rumah tangga, dapat berdaya dan tangguh. …”
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Pengaruh Lingkungan Kerja terhadap Kinerja Karyawan Bukalapak
Published 2021-06-01“…This study aims to determine the effect of physical and non-physical work environments on Bukalapak employees' performance. This study uses quantitative research methods through multiple linear regression which includes the t test and F test. …”
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Predicting Future Purchase Intentions In E-Commerce: An Empirical Study On Bukalapak
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PHONOLOGY AND MORPHOLOGY INTERFERENCES IN BUKALAPAK ADVERTISEMENT JANUARI-JULY 2017 EDITION
Published 2019-07-01“…This research is aimed at explaining the form of language interferences in bukalapak advertisement edisi during January - July 2017. …”
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Manakah yang Lebih Diminati Masyarakat?: Bukalapak, Tokopedia atau Shopee
Published 2020-09-01“…But the problem is that some users of e-marketplace services, such as Bukalapak, Tokopedia, and Shopee do not know what is most interested by the community. …”
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Satisfaction Level Analysis of Bukalapak’s Website & Application Users Using SERVQUAL and IPA
Published 2023-01-01“…A thorough analysis on the service importance level satisfaction level for certain services at Bukalapak can be done by using Service Quality (SERVQUAL) Method. …”
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THE EFFECT OF E-SATISFACTION, E-TRUST, AND PERCEIVED VALUE ON BUKALAPAK CONSUMERS’ REPURCHASE INTENTION
Published 2023-10-01“…Based on this problem, this research aimed to analyze the influences of e-satisfaction, e-trust, and perceived value on repurchase intention of consumer Bukalapak. This research used quantitative method with purposive sampling technic that distributed to 258 respondents who were at least 18 years old, had shopped on Bukalapak at least once within last six months. …”
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The right to choose (Khiyar) innovation for contemporary transaction in e-commerce marketplace
Published 2022-07-01Subjects: Get full text
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PENGARUH BRAND IMAGE DAN E-SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION BENTUK INOVASI PEMASARAN BUKALAPAK
Published 2020-05-01“…Brand image influenced significantly to customer satisfaction of Bukalapak. (2). E-service quality influenced significantly to customer satisfaction of Bukalapak. (3). …”
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Analisis Perbandingan Kinerja Keuangan Sebelum Dan Sesudah Initial Public Offering (IPO) Pada PT. Bukalapak Tbk
Published 2023-06-01“…The object in this research is PT. Bukalapak Tbk. The type of data used in this research is secondary data. …”
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THE ROLE OF TRUST MEDIATES THE INFLUENCE OF BRAND IMAGE AND CUSTOMER EXPERIENCE ON REUSE INTENTION: A STUDY OF BUKALAPAK USERS IN DENPASAR CITY
Published 2023-09-01“…Based on the results of e-commerce research, Bukalapak has provided a positive experience and image to increase user confidence to reuse the Bukalapak e-commerce platform as a platform for transactions.…”
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THE ROLE OF BRAND AWARENESS MEDIATES THE RELATIONSHIP CREDIBILITY BETWEEN ENDORSER AND ONLINE PURCHASE INTENTION THROUGH ONLINE SHOPPING SITE BUKALAPAK.COM
Published 2019-09-01“…Brand awareness able to mediate the influence of celebrity endorser on purchase potential Bukalapak.com.…”
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Enhancing User Interface and Experience of the Bukalapak Application: A Sentiment Analysis Approach for Improved Usability and User Satisfaction in Indonesia's E-Commerce Sector
Published 2023-10-01“…In this research, we use sentiment analysis to refine the user interface (UI) and user experience (UX) of the Bukalapak application, a leading online trading platform in Indonesia. …”
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Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang
Published 2020-03-01Subjects: “…bukalapak online store…”
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Reputation system of C2C e-commerce, buying interest and trust
Published 2020-04-01Subjects: Get full text
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ELECTRONIC WORD OF MOUTH AND CONSUMER TRUST ON PURCHASE INTEREST
Published 2022-11-01“… Introduction: The spread of Covid-19 requires all activities to be carried out completely online, including shopping activities that utilize the marketplace, one of which is Bukalapak. This study is useful in knowing the influence of E-WOM and consumer confidence in purchase interest in the Bukalapak marketplace. …”
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E-SERVICE QUALITY, CUSTOMER SATISFACTION, AND REPURCHASE INTENTION: ANALYZING THE IMPACT ON E-COMMERCE PLATFORM
Published 2021-12-01“…This research aims to describe how the e-service quality conducted by e-commerce, named Bukalapak, affected e-consumer satisfaction, which will impact Bukalapak repurchase intention. …”
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INFORMATION SHARING AND MECHANISM IN ONLINE COMMUNITY
Published 2019-04-01“…Netnographic study was conducted by observing 1002 posts from the Bukalapak community for six months. As Bukalapak is one of the largest C2C platfom in Indonesia. …”
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