Media Restrictions as the Image Formation Tool: the Case Study of Singapore’s Prime Minister Lee Kuan Yew Popularity by Aurelija Juodytė, Ng Zhen Xiang Colin

“…We live in the world where there is a huge business of personality promotion and selling beneath the media, and this business is called celebrity branding and news management. The media skip it from exposure. …”
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Gender Influence on the Perception of Celebrity Endorsement by Lazăr Laura

“…The difference is that women appear to believe more in the endorsements of celebrity brands and their impact effect on the product being marketed than men, who are more pragmatic and reticent about this trend.…”
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Celebrity politics and cultural studies within the United States and United Kingdom by Wheeler, Mark

“…In turn, through their celebrity brands and digital presence both populists such as the U.S. …”
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KARAKTERISTIK BRAND COMMUNITY DAN IMPLIKASINYA PADA LOYALITAS: STUDI KASUS ATAS KOMUNITAS XBOX DAN PLAYSTATION VGI INDONESIA by , Dody Rachmatullah Syahhery Iskawijar, , Dr. Ike Janita Dewi

“…The result show that characteristic on brand community like oppositional brand loyalty, legitimacy, celebrating brand stories, sharing brand stories, integration and retaining member, assisting in the use of the brand will help the member of community. …”

A Content Analysis of Teen-Favored Celebrities' Posts on Social Networking Sites: Implications for Teen Fame-Valuation by Keren Eyal, Tali Te'eni-Harari, Keshet Katz

“…SNSs have changed the landscape of celebrity media presence compared to traditional media and enable a shift in balance between a professional and personal focus in the celebrity's brand image. Such a balance might have implications for the relationships audiences form with celebrities and, by extension, for adolescent fame-valuation. …”
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PERLINDUNGAN HUKUM TERHADAP MEREK TERKENAL BERDASARKAN UNDANG-UNDANG MEREK DI INDONESIA by , Wenny Oktavina, , Prof. M. Hawin, S.H., LL.M., Ph.D

“…In the rules and regulations only giving protection of brand enlist that good of trademark, service brand and collective brand, which the included in ordinary brand, famous brand and celebrated brand. This matter do not make famous brand do not protect, but the existence of an special rule of famous brand not yet isn't it in Law of No. 15 Year 2001. …”