Vizualizing Branding: Metamorphosis of Advertising, Visual Strategies and Their Cultural Significance by Sushantika Chatterjee, Tasha Singh Parihar

“…Resorting to an extensive array of scholarly works and case studies, this study sheds light on the ever-changing advertising landscape. It examines cases in which advertising campaigns have left a lasting impression on visual culture with great care, demonstrating these media's significant impact on modern society. …”
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Corona Virus Prevention and the Role of Marketing Mix in it by Ghasem Zarei, Adeleh Dehghani Ghahnavieh

“…Results: The results showed that advertising (t=2.731 and path coefficient 0.236), product (t=4.458 and path coefficient 0.473) and distribution (t=3.050 and path coefficient 0.320) had a positive and significant effect on behavioral change; advertising had a positive and significant effect on Coronavirus awareness (t=6.658 and path coefficient 0.674); and finally Coronavirus awareness had a positive and significant effect on behavioral change (t=2.522 and path coefficient 0.215). …”
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The advantages of the interactive digital advantages through new media by Tamer Abdel Latif, Lina Abdel Aziz, Doaa Hassan

“…With the rapid adoption of consumer digital and networked media and increased time spent by the consumer at the interaction with digital media and directing the declaration to the consumer itself through the networked personal digital media that accompanied consumers wherever they are, the advertising through new media became a true rival within the rapidly changing advertising landscape New interactive media technologies allow advertisers to provide enhanced brand experience to consumers through online games, instant reactions and sharing content, which led to improve impacts on consumer behavior. …”
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