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The purchase behavior of the consumer
Published 2017-02-01“… The paper describes the types of purchase behavior of consumers and the stages of decision made by the purchasing of the consumer, the approach in which the personal factors can affect the decision made by the purchasing of the consumer, the psychological factors which can affect the decision made by the purchasing of the consumer, the examination of the social factors that influence the decision made by the purchasing of the consumer and why is it so important that marketing has to understand consumer purchasing behavior. …”
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PARADIGMS IN CONSUMER BEHAVIOR
Published 2011-05-01“…Yet, the debate over which paradigm and methodology is best suit for marketing and consumer behavior has begun since 1980s. Many researchers criticized the domination of logical empiricism paradigm and offered alternative paradigm to understand marketing and consumer behavior. …”
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Consumer Brand Relationships
Published 2016-09-01Subjects: “…consumer brand relationship…”
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Consumer social responsibility
Published 2018-11-01Subjects: “…consumer social responsibility…”
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REBRANDING ON THE CONSUMER MARKET
Published 2016-03-01“…Rebranding features on the consumer market are defined, which understanding is one of the necessary condition for a long-term success of a company on the market.…”
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Purchasing instruments and consumables
Published 2011-12-01“…Good practice procedures for purchasing surgical instruments and consumables.…”
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Tensions of Consumer Individualism
Published 2011-11-01“…The present essay explores cultural identity negotiations within Norwegian globalized consumer culture and addresses culturally expressed aspects of globalization as they emerge in negotiations of local identities in cultural texts. …”
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Greening consumer welfare
Published 2023-05-01Subjects: “…auto-regulation, Circular Economy, climate action, environment, global impact, green-hushing, greening consumer welfare, greenwashing, sustainability, transparency…”
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