THE EFFECTS OF SOCIAL MEDIA CONTENT CHARACTERISTICS ON CONSUMER ENGAGEMENT – A SYSTEMATIC LITERATURE REVIEW by Flavia HERLE

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The Members Engagement of Health-Oriented Brand Communities in Iranian Social Networks: Developing Suitable Content Strategy by kianoush Nazari Ameleh, Pejman Jafari, Farhad Ghaffari

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Marketing mental health services: a mixed-methods analysis of racially and ethnically diverse college students’ engagement with and perspectives on U.S. university mental health cl... by Yesenia Aguilar Silvan, Sarah Hamza, Sara Fardeheb, Christine Bird, Lauren C. Ng

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A consumer engagement systematic review: synthesis and research agenda by Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

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Creating safer cancer care with ethnic minority patients: A qualitative analysis of the experiences of cancer service staff by Ashfaq Chauhan, Bronwyn Newman, Elizabeth Manias, Kathryn Joseph, Desiree Leone, Ramesh L. Walpola, Holly Seale, Allen Ben Smith, Reema Harrison

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Cultivating Connections: Crafting a Unique Identity in the Competitive Wine Market by Anca Alexandra DUCMAN

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Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach by Ali Divandari, Masoud Keimasi, Sanam Mottaghi

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BUILDING CONSUMER ENGAGEMENT IN SOCIAL MEDIA: A SYSTEMATIC LITERATURE REVIEW by Dina Mardhatilah, Azizah Omar, Elisabet Dita Septiari

Subjects: “…Social media, consumer engagement, systematic literature review…”
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Consumer Engagement in Business Process Innovation: Cases of the Firms Operating in the ICT Sector by Ewa Ziemba, Monika Eisenbardt

Subjects: “…consumer engagement…”
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Patient complaints as predictors of patient safety incidents by Helen Kroening, Bronwyn Kerr, James Bruce, Iain Yardley

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Who is your community? Co-designing a community engagement strategy for an emerging data platform. by Kim Naude, Emily Parker, Roisin McNaney, Michelle Daniel, Richard Beare, Velandai Srikanth, Nadine Andrew

Subjects: “…Consumer engagement strategy…”
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Blockchain-enabled Consumer Engagement: An Emerging Pandora to Safer Food and Enhanced Consumer Trust? (Chinese and English versions) by Bianca ROTH

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Measuring the Effect of Consumer Brand Engagement on Brand-Related Outcomes in Gamified Mobile Apps: A Solicitation of Technology Acceptance Model by Mandakini Paruthi, Razia Nagina, Gaurav Gupta

Subjects: “…consumer engagement…”
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Embedding consumer and community involvement within an established research centre: moving from general recommendations to an actionable framework by Tilini Gunatillake, Cade Shadbolt, Daniel Gould, Michelle Lam, Marion Glanville Hearst, Carol Vleeskens, Peter Choong, Michelle Dowsey

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How does patient experience fit into the overall healthcare picture? by Karen Luxford, Sue Sutton

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Comunicação Persuasiva na Internet por meio do YouTube: É Possível Aumentar a Preocupação Ambiental e o Envolvimento do Consumidor com a Sustentabilidade? by Nascimento, Ernandes Rodrigues do, Freitas-da-Costa, Marconi, Oliveira, Karla Karina de

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Impact of Social Media Marketing on Consumer Purchasing Intention: Mediating Role of Consumer Engagement. Insights from the University Students by Jameel Ahmed Khan Hakro, Salar Hussain Shah, Ghalib Ahmed, Raja Sajid Hussain

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Defining Event Marketing as Engagement-Driven Marketing Communication by Romi Setiawan, Dermawan Wibisono, Mustika Sufiati Purwanegara

Subjects: “…event marketing, consumer engagement, congruity, involvement, experiential marketing.…”
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The impact of social network marketing on consumer purchase intention in Pakistan: A study on female apparel by Rozina Imtiaz, Syeda Qurat ul Ain Kazmi, Maheen Amjad, Atif Aziz

Subjects: “…Consumer Engagement…”
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“Could you give us an idea on what we are all doing here?” the Patient Voice in Cancer Research (PVCR) starting the journey of involvement in Ireland by Éidín Ní Shé, Aoife Gordan, Barbara Hughes, Tom Hope, Teresa McNally, Ramon Whelan, Mary Staunton, Margaret Grayson, Liane Hazell, Iseult Wilson, Richard Stephens, Elaine Quinn, Amanda McCann

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