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O VINHO DO PORTO: AUTENTICIDADE DE MARCA COMO PROMOTORA DO BRAND EQUITY
Published 2017-12-01Get full text
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BRAND EQUITY: COMPORTAMENTO DO CONSUMIDOR PERANTE AS MARCAS DA DISTRIBUIÇÃO
Published 2016-09-01Get full text
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How can internal marketing practices help achieve organizational success?
Published 2023-09-01Get full text
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How Harmful Brand Hate Can Be: The Moderating Role of Neuroticism and Extraversion
Published 2023-12-01Get full text
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