Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry by Meysam Fakharyan, Ali Hosseinzadeh, Hadi Bastam

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No More Myth: Unveiling the Knowledge-Based Customer Value Co-Creation Prototype of SME Hotels by Kornthong Tesprasit, Mongkolchai Wiriyapinit, Uthai Tanlamai, Krerk Piromsopa

Subjects: “…customer value co-creation…”
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The effect of brand engagement on customer repurchase through customer value co-creation by Alireza Arab Armian, Mohammad Aghai, Fereshteh Mansouri Moayyed

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The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention by Mostafa Ebrahimpour Azbari, Mohsen Akbari, Seyedeh Sadaf Veshkaei Nejad

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Antecedents of customer value co-creation in Islamic banking: The role of religiosity, perceived value and behavioral factors by Abror Abror, Dina Patrisia, Yunita Engriani, Nazirul Mubin Bin Mohd Noor, Maznah Wan Omar, Muhd. Al Hafizh, Vanessa Gaffar, Muthia Roza Linda

Subjects: “…customer value co-creation…”
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Systematic review and research agenda for the tourism and hospitality sector: co-creation of customer value in the digital age by T. D. Dang, M. T. Nguyen

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Modeling Relationships between Salesperson Emotional Intelligence and Customer Loyalty through Mediation of Salesperson Performance and Customer Value Co-Creation Behavior by Naser Asgari, Hamed Heidari, Seyed Mostafa Shakerian, Maryam Moazami Goudarzi

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Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study by Meysam Fakharyan, Ali Hosseinzadeh, Hadi Bastam

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Customer value co-creation and reuse intention on mobile banking platform by Titus Nugrahadi Dewandono, Anna Amalyah Agus

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e-Banking Adoption: An Opportunity for Customer Value Co-creation by Rocío Carranza, Rocío Carranza, Estrella Díaz, Carlos Sánchez-Camacho, David Martín-Consuegra

Subjects: “…customer value co-creation…”
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A Meta-Synthesis of the Integrated Model of Customer Value co-Destruction and Value co-Creation by Zohreh Dehdashti Shahrokh, Vahid Nasehifar, Mohammad Reza Karimi Alavijeh, Yazdan Rahmatabadi

Subjects: “…customer value co-creation…”
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Customer Value Co-creation Behavior in Times of COVID-19: The Case of the Mexican Food Service Delivery Ecosystem by Juan Gabriel Figueroa Velázquez, Moisés Rubén Zamora Ramos, Norma Arely Zúñiga Espinosa, Irma Hernández Aranda

Subjects: “…Customer value co-creation behavior…”
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Mediating Role of Customer Value Co-creation and Internal Branding Between Brand Orientation and Brand Performance: Moderating Effect of Enterprise Innovative Capabilities-Evidence... by Zhifang Yu

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The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation by Muhammad Mubushar, Norizan Bt Jaafar, Rossazana Ab Rahim

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The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service by Adinda Toti Paringan, Santi Novani

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Strategic Value Co-Creation Model in Banking Industry by Hossein Rahmanseresht, Vahid Khashei Varnamkhasti, Mahdi Ebrahimi, Mehrnoosh Rahimian

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The Antecedents and Consequents of Customer Value Co-Creation among Small and Medium Enterprises by Aban Abid Qazi

Subjects: “…customer value co-creation (cvcc)…”
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