The impact of electronic customer relationship management strategies on customer loyalty: A mediated model by Sima Magatef, Manaf Al-Okaily, Laila Ashour, Tala Abuhussein

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Assessing the impact of artificial intelligence on customer performance: a quantitative study using partial least squares methodology by Taqwa Hariguna, Athapol Ruangkanjanases

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Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) by Ali Lotfi, Ali Akbar Farhangi, Elham Faridchehr, Nader Gharib Navaz

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THE FACTORS WHICH INFLUENCE THE RELATIONSHIP BETWEEN A NETWORK’S SYNERGIZING CAPABILITY AND THE INCREASE IN A SALESPERSON’S PERFORMANCE by Ida Bagus Nyoman Udayana, Naili Farida

Subjects: “…adaptive selling, customer relationship quality, communication quality and customer retention.…”
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Trading salespersons for social media tools; a critical examination of social media tools deployment in the sales process of SMEs in Ghana by Sayibu Ibrahim Nnindini, Bukari Zakari, Andrews Adugudaa Akolaa, Akwasi Sarfo Kantanka

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Empirical examination of customer relationship management on the market penetration capabilities and marketing performance in the SME sector by Suherna Suherna

Subjects: “…customer relationship quality…”
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Do social media marketing activities promote customer loyalty? A study on the e-commerce industry by Rashi Banerji, Animesh Singh

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