Gender representations and portrayal of adults in children’s television advertising: content analysis of prime cartoon channels in India by Kamalakannan Ravishankaran Chitra, Nakkeeran Senthilkumar

“…A total of 189 unique advertisements were selected from six prime cartoon channels, namely Nickelodeon, Disney Channel, Hungama, Cartoon Network, Discovery Kids, and Pogo TV. A stratified constructed sample of 319 central figures from 102 hours of TV viewing was collected over two consecutive weeks in November 2018 during children’s prime-time viewings.ResultsThis study examines gender role cues in children’s television advertising using McArthur and Resko’s coding method. …”
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