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The Economic Theory of Advertising: The Directions of Formation
Published 2020-09-01“…The impacts of advertising on the processes taking place in the economy are significant and remarkably diverse, thus raising a big question to the media strategists to systematize and classify both the types of such impacts and the economic theories that study it. This work is devoted to the study of this issue: the most significant approaches to a comprehensive study of advertising at various planning periods (from instant to long-term strategic) are presented. …”
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Pierangelo Garegnani: Rebuilding Economic Theory
Published 2012-11-01“…The article reviews Garegnani’s main contributions to economic theory by showing how they frequently gave raise to wide and relevant debates. …”
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Ibn Khaldun's Economic Theories Revisited
Published 2022-07-01Subjects: “…economic theory…”
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