Dietary supplements’ endorsements. A content analysis of claims and appeals on Spanish radio by Clara Muela-Molina, Salvador Perelló-Oliver, Alfonso de-la-Quintana

Subjects: “…elaboration likelihood model (elm)…”
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The Impact of Reviewers' Creditworthiness on Consumers' Purchase Intention in Edge Path: Implications for the Coronavirus Disease 2019 Pandemic by Chen Limei, Liu Wei

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What makes helpful online mental health information? Empirical evidence on the effects of information quality and responders’ effort by Cui Guo, Xinying Guo, Guoxin Wang, Shilin Hu

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Source Credibility and the Information Quality Matter in Public Engagement on Social Networking Sites During the COVID-19 Crisis by Zakir Shah, Lu Wei

Subjects: “…elaboration likelihood model (ELM)…”
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Impact of project information disclosure on backers' investment intensity in reward-based crowdfunding: Evidence from agri-food crowdfunding in China by Junjuan Du

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“These Are Just Stories, Mulder”: Exposure to Conspiracist Fiction Does Not Produce Narrative Persuasion by Kenzo Nera, Myrto Pantazi, Olivier Klein

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Public Interest Communications: A Social Psychological Perspective by Viviane Seyranian

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Communication strategies for designing Facebook advertising campaigns to recruit rural participants to develop healthcare delivery interventions by Elizabeth Flood-Grady, Deaven Hough, Rachel E. Damiani, Nioud Mulugeta Gebru, David A. Fedele, Robert F. Leeman, Janice L. Krieger

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Metaphorical or Straightforward? Comparing the Effectiveness of Different Types of Social Media Advertising by Xin Ding, Ping Feng, Jingqiang Wang, Meizhen Lin

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The effect of the content of arguments on the boomerang effect of negative political advertisements by Hrkalović Dijana, Petrović Ivana B.

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Eureka: Identifying What It Means to Practice Student- Centered Teaching in a Hypermodern Age by Audra Diers-Lawson

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The I nfluence of G reen C onsumption V alues on H ow C... by Melina Burkert, Verena Hüttl-Maack, José María Gil, Djamel Rahmani

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Stay clear with Pap smears by Law, Chloe Ying Tong, Quek, Yan Jun, Lee, En, Kiang, Charmaine

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STRATEGI PERSUASI NILAI-NILAI ANTIKORUPSI TERHADAP REMAJA DALAM FILM BERJUDUL “CERITA KAMI” by Ni Luh Made Dwiningtyas Sulistyorini

“…KATA KUNCI Antikorupsi, Elaboration Likelihood Model, Film Edukasi, Persuasi, Remaja…”
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Determinants of attitudes towards web advertising: an evidence from Malaysia by Rahimi, Nur Syuhada, Mohamad, Bahtiar, Alhaiou, Talhat, Raza, Syed Hassan

“…This study has shown that Elaboration Likelihood Model is interrelated with the determinants of consumer's attitudes towards Honda web advertisement and offered managerial implication.…”
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DOES THE NEED FOR COGNITION, NEED FOR AFFECT AND PERCEIVED HUMOUR INFLUENCE CONSUMERS’ ATTITUDES TOWARDS THE ADVERTISED BRANDS? by Hafizah Omar Zaki, Yusniza Kamarulzaman, Mozard Mohtar

“…In addition, the study contributes to the theoretical establishment of the Elaboration Likelihood Model (ELM) that can be used for future research extension.    …”
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Phishing for a job? Investigating scam victimisation and interventions in Singapore by Tay, Sean, Teiw, Yong Kiat

“…Keywords: scams, job scams, phishing scams, victim, principles of persuasion for social engineering, protection motivation theory, general theory of crime, lifestyle routine activities theory, elaboration likelihood model, interventions…”
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Kesan drama hibur-didik dan dokumentari dalam mempengaruhi niat untuk menderma organ: satu eksperimen berteraskan model Elaboration Likelihood by Ghazali, Suraini, Mustafa, Hasrina, Omar, Bahiyah

“…This study used the Elaboration Likelihood Model developed by Petty and Cacioppo (1986) to investigate the process of persuasion in both edutainment and documentary exposure conditions. …”
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Does Need for Cognition, Need for Affect and Perceived Humour Influence Consumers’ Brand Attitude? by Omar Zaki, Hafizah, Kamarulzaman, Yusniza, Mohtar, Mozard

“…In addition, the study contributes to the theoretical establishment of the Elaboration Likelihood Model (ELM) that can be used for future research extension.…”
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Primacy of source and content : a cross cultural study in persuasive communications. by Chia, Julie Yen Ping., Tan, Eunice., Tan, Charlene Li Shien.

“…The influential Elaboration Likelihood Model (ELM) of Petty and Cacioppo addresses this issue but within a Western culture.…”
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