Beyond “I Agree”: Users’ Understanding of Web Site Terms of Service by Eric P. Robinson, Yicheng Zhu

“…Using the Elaboration Likelihood Model, we evaluate the effectiveness of simplification of terms of service as a method to encourage users’ understanding on these terms.…”
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The persuasive power of social media influencers in brand credibility and purchase intention by Xiao Liu, Xiaoyong Zheng

“…This study explores the persuasive power of influencers on followers’ perceived brand credibility and purchase intention by applying the elaboration likelihood model of persuasion. The results show that the informative value of influencers’ content, authenticity, and homophily positively affect their parasocial relationships, which in turn, affects followers’ purchase intention and evaluation of brand credibility. …”
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Research on Influencing Factors of Users’ Sharing Intention in Health Science Popularization Short Videos by Li Shaoyang

“…To improve the dissemination of health information, this study combines elaboration likelihood model and information ecology theory to construct a factor model of users’ willingness to share health science popularization short videos to help spread Health Science Popularization Short Videos.…”
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The Effects of “Live,” Authentic, and Emotional Instagram Images on Congressional Candidate Evaluations by Diana Zulli, Terri L. Towner

“…Using the Elaboration Likelihood Model, we propose three norms of Instagram that likely function as heuristic cues and affect the reception of political visual communication on the platform: liveness, authenticity, and emotionality. …”
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Mesures d’eficàcia publicitària i models teòrics de processament de la publicitat en formats off i online by Miriam Molina Garcia

“…Amb el temps s’han creat diferents models teòrics per a l’estudi del processament de persuasió publicitària com el Elaboration Likelihood Model (ELM) o el Advertising Response Modeling (ARM) entre altres. …”
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E-Word of Mouth Brand Bittersweet by Najla via TikTok by Christine Angela Chandra, Teguh Dwi Putranto, Beatrice Angellie, Tesa Marisa

“…This research also seeks to analyze the cognitive process of Bittersweet by Najla consumers before making a purchase decision by employing the Elaboration Likelihood Model. The research methodology utilized a case study method by Robert K. …”
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Information Literacy on the Web: How College Students Use Visual and Textual Cues to Assess Credibility on Health Websites by Katrina L. Pariera

“…Implications are discussed in light of the Elaboration Likelihood Model.…”
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Musical power and its effect on consumer decision making by Mahsal Khan, Syazwani, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina

“…The method used for this study is an in-depth interview with three groups of experts which are advertisers, musicians and academicians.Participants for this approach is based on snowball sampling.This study applies Elaboration Likelihood Model (ELM) to view the process of decision making made by the young consumers.This study uses the thematic analysis to analyse the interview data.Findings show that musical power in advertising can influence the decision making mood in choosing a product…”
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Musical Familiarity and Its Effect on Consumer Decision Making by Mahsal Khan, Syazwani, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina

“…This study applies Elaboration Likelihood Model (ELM) to view the process of decision making made by the young consumers. …”

PERKEMBANGAN KAJIAN KOMUNIKASI PEMASARAN DI KOTA MALANG : SEBUAH META ANALISIS by Rezki Rahmawati, Antoni, Bambang Dwi Prasetyo

“…The results of the research show that the most widely used communication theory in marketing communication thesis is the Elaboration Likelihood Model (ELM) theory. The interesting thing found in this research is the more use of marketing concepts and theories than the use of communication theory in undergraduate thesis with the theme of marketing communication.…”
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A Matching Study on the Influence of Advertised Information Expression and Product Type on Consumer Purchase Intention by Qiang Yang, Shanshan Liu, Yao Li, Haifeng Kang

“…This study draws from the elaboration likelihood model, anchoring theory, and media richness theory to explore how the expression of advertised information can be effectively matched to the product type to enhance consumers’ purchase intention. …”
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Music and Its Familiarity Affection on Audience Decision Making by Syazwani Mahsal Khan, Assoc. Prof. Dr. Norsiah Abdul Hamid, Dr. Sabrina Mohd Rashid

“…It based on snowball sampling, because not all these experts have the knowledge on this issue. The Elaboration Likelihood Model was applied to show the process of decision making. …”
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Globalization Impact on Advertising: Theories and Strategies in Global Markets by Neginsadat Bekheir Nia, Sharareh Najafi

“…The AIDA model, Hierarchy of Effects Model, Elaboration Likelihood Model and Social Learning Theory, are just a few of the advertising models covered in the article that give the theoretical underpinnings for comprehending how advertising influences consumer behavior. …”
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Watching the Watchdogs: Using Transparency Cues to Help News Audiences Assess Information Quality by Brian Keith Norambuena, Katharina Reis Farina, Michael Horning, Tanu Mitra

“…This research aims to understand if the public’s assessment of the credibility of information could be more accurate with the help of transparency features that act as heuristic cues under the elaboration likelihood model and the heuristic-systematic model, and if the cues increase cognitive absorption. …”
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Research on the Influence Mechanism of Short Video Communication Effect of Furniture Brand: Based on ELM Model and Regression Analysis by Shulan Yu, Zehui Wu

“…The elaboration likelihood model (ELM) and regression analysis were used to investigate the impact of furniture brands’ communication strategies on consumer behavior through short video platforms. …”
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Role of successive round as a quality signal in equity crowdfunding: Novel evidence from the perspective of investors' preferences. by Syed Muhammad Hamza Abid Wasti, Jaleel Ahmed, Mushtaq Hussain Khan

“…Drawing from the lens of signaling theory and the elaboration likelihood model, this study explores the role of successive equity crowdfunding rounds as a quality signal in shaping investors' preferences in crowdfunded firms and its influence on their investment decisions. …”
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Understanding the formation mechanism of consumers’ behavioral intention on Double 11 shopping carnival: Integrating S-O-R and ELM theories by Wen-Lung Shiau, Mengru Zhou, Chang Liu

“…This study integrates the elaboration likelihood model (ELM) and stimulus-organism-response (S-O-R) theory to study the dual-processing path of information, which drives customers’ behavioral intention on Double 11. …”
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Explaining Donation Behavior in Medical Crowdfunding in Social Media by Zhengwei Huang, Jing Ouyang, Xiaohong Huang, Yanni Yang, Ling Lin

“…In the spirit of Elaboration Likelihood Model, we develop a theoretical framework that the seven factors influence donation behavior in medical crowdfunding in social media via a central and a peripheral route.…”
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Motivating secondary students in information evaluation : need for cognition and self-efficacy. by Lim, Poh Heng.

“…Students from three mainstream Government schools in Singapore participated in this self-report study on their preferences for information sources, the level of importance accorded to five main categories of characteristics or criteria for information quality, and the types of strategies most frequently used when they evaluate information to meet their needs for school assignments and project work. The Elaboration Likelihood Model by Petty & Cacioppo (1986) and Bandura‟s theory on self-efficacy were applied as the undergirding principles for the research framework and for investigating the relationships between motivational elements and the types of evaluation strategies preferred by the secondary students. …”
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Bourdieu’s social class and the processing of political choices in Indonesia by Rahman, M. Fajrul, Ilya Revianti

“…This article analyses the new model of social class in Indonesia based on the concept of capital of Pierre Bourdieu’s genetic structuralism theory, with the processing of political choice based on the Elaboration Likelihood Model of Richard Petty & John Cacioppo. …”
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