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81
The role of perceived expertise and trustworthiness in research study and clinical trial recruitment: Perspectives of clinical research coordinators and African American and Black...
Published 2023-01-01“…Using the elaboration likelihood model as a guiding framework for analysis, this study found that the credibility of research coordinators (or other professionals who recruit for research studies and clinical trials) was instrumental in shaping attitudes of prospective participants. …”
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82
Pengaruh Terpaan Media dan Sosialisasi Politik melalui Primary Groups terhadap Proses Pengambilan Keputusan Pemilih
Published 2017-12-01“…The problem formulation is constructed based on the Elaboration Likelihood Model (ELM) assumptions adapted to the electoral context. …”
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83
Effects of social media tourism information quality on destination travel intention: Mediation effect of self-congruity and trust
Published 2022-12-01“…Adopting the Elaboration Likelihood Model, this paper aims to investigate how the information quality of social media affects consumers’ travel intention rationally and emotionally and the moderation effect of tourists’ prior knowledge. …”
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84
The role of perceived expertise and trustworthiness in research study and clinical trial recruitment: Perspectives of clinical research coordinators and African American and Black...
Published 2023-01-01“…Using the elaboration likelihood model as a guiding framework for analysis, this study found that the credibility of research coordinators (or other professionals who recruit for research studies and clinical trials) was instrumental in shaping attitudes of prospective participants. …”
Get full text
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85
Pengaruh Terpaan Media dan Sosialisasi Politik melalui Primary Groups terhadap Proses Pengambilan Keputusan Pemilih
Published 2017-12-01“…The problem formulation is constructed based on the Elaboration Likelihood Model (ELM) assumptions adapted to the electoral context. …”
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86
Mining the impact of social media information on public green consumption attitudes: a framework based on ELM and text data mining
Published 2024-01-01“…It employs the Elaboration Likelihood Model (ELM) and text data mining to examine how information strategies from government, businesses, and media influence consumer attitudes toward green consumption. …”
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87
The Role of Privacy Fatigue in Privacy Paradox: A PSM and Heterogeneity Analysis
Published 2022-09-01“…Based on the Elaboration Likelihood Model (ELM) and employing the method of Propensity Score Matching (PSM), this paper confirmed that privacy fatigue could directly explain the privacy paradox. …”
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88
Models and theories of prescribing decisions: A review and suggested a new model
Published 2017-06-01“…More specifically, the report identifies and uses several valuable perspectives such as the ‘persuasion theory - elaboration likelihood model’, the stimuli–response marketing model’, the ‘agency theory’, the theory of planned behaviour,’ and ‘social power theory,’ in developing an innovative conceptual paradigm. …”
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89
Persuasion effect of corporate social responsibility initiatives in professional sport franchise: Moderating effect analysis.
Published 2020-01-01“…This study used the elaboration likelihood model as a theoretical basis to explore the effects of various persuasion strategies on consumer perception and attitude regarding the corporate image of sports organizations that engage in corporate social responsibility (CSR) activities. …”
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90
The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention
Published 2022“…This study drawing on Elaboration Likelihood Model (ELM) to examines the influence of information quality, visual appeals and information facilitation on restaurant selection intention through mediated effects. …”
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91
Electronic Word of Mouth engagement in social commerce platforms: An empirical study
Published 2020“…Drawing from the Elaboration Likelihood Model (ELM), Theory of Reasoned Action (TRA) and Social Support Theory (SST) we propose a new model of eWOM engagement in s-commerce. …”
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92
A dual-route concept of persuasive user interface (UI) design
Published 2013“…The conceptual framework proposed and discussed in this paper refers to the Elaboration Likelihood Model (ELM). The ELM is used to identify and distinguish the design cues for the central route and peripheral route. …”
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Conference or Workshop Item -
93
The Interaction Effect of Type of Message X YouTuber’s Media Metrics on Customers’ Responses and the Moderation of Conformity Intention
Published 2019-06-01“…This is a study of the way in which YouTubers’ media metrics influence the effect of their one-sided messages (1SMs) and two-sided messages (2SMs), providing theoretical explanations based on the elaboration likelihood model. Its main objective is the proposition and testing of: (i) the interaction effect between type of message and media metrics of the YouTuber on customers’ responses, and (ii) the moderation of individuals’ conformity intention for the interaction effect between type of message and media metrics on customers’ responses. …”
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94
Addressable TV Advertising Enhances Advertising Effectiveness
Published 2023-07-01“…Using a limited capacity model of information processing and the elaboration likelihood model as its theoretical bases as well as a physiological measure of attention, we found that people both prefer and remember addressable advertisements more than those that are not relevant to them. …”
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95
Women and Hoax News Processing on WhatsApp
Published 2019-01-01“…Using the elaboration likelihood model, this study aimed to investigate how women process hoax messages about child abduction on WhatsApp. …”
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96
The impact of employees’ experience of high-performance work systems on innovative behavior in professional service firms
Published 2024-01-01“…Additionally, the study uses the Elaboration Likelihood Model to highlight that individuals’ need for cognition strengthens the relationship between employees’ knowledge-sharing and innovative behaviors. …”
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97
Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigation.
Published 2017-01-01“…This study examined the effects of online marketing on young adults' consumption behaviours, using energy drinks as a case example. The elaboration likelihood model of persuasion was used as the theoretical basis. …”
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98
Promoting positive perceptions during crises : effects of scents on journalism students in a media conference setting
Published 2013“…Through the theoretical lens of Petty and Cacioppo (1986)’s Elaboration Likelihood Model (ELM), our study posits that congruency of gender characteristics between olfactory and visual stimuli during a media conference would influence message reception. …”
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Final Year Project (FYP) -
99
Music and its familiarity affection on audience decision making
Published 2019“…It based on snowball sampling, because not all these experts have the knowledge on this issue. The Elaboration Likelihood Model was applied to show the process of decision making. …”
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100
Critical Factors Implemented in Viral Marketing: A Content Analysis of Indonesia’s Viral YouTube Video Advertisement
Published 2023-04-01“…Both videos were categorized transformational, had low involvement—emotional to connect with the viewers, and were in peripheral routes according to Petty and Cacioppo’s Elaboration Likelihood Model that focused more on superficial processing. …”
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Article